Chuck Carothers
Creative Director | E-Commerce & Brand Operations | Event & Athlete Logistics | Co-Owner at Canvas MX
- Role
- Co-owner, COO at Canvas Mx
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Chuck Carothers
As a former X Games gold medalist turned creative director, event organizer, and entrepreneur, I bring 20+ years of experience across action sports, brand development, e-commerce, and live event production. I’ve built brands from the ground up, overseen global events, and still thrive in the trenches—designing gear, managing logistics, running ads, and building systems that scale.Currently, I\'m the Co-Owner and COO of Canvas MX, where I help design custom gear and apparel, personally handle all web development and SEO along with e-commerce operations. I’m also the Moto Co-Sport Organizer at X Games, coordinating competition logistics, athlete relations, safety protocols, and contingency planning for one of the most iconic events in action sports.My career as a professional freestyle motocross athlete taught me how to stay cool under pressure, adapt quickly, and constantly evolve. Whether I’m optimizing a website, building a gear line, or managing a live event, I bring creative energy, technical skills, and a relentless work ethic to everything I do.
Experience
Co-owner, COO
Dec 2015 — Present · Los Angeles, CA, US
Design, build, and maintain the company website, including implementing SEO strategies to increase traffic and visibility.* Manage and correct all incoming orders through the company website, ensuring smooth and accurate fulfillment.* Upload and process online orders, ensuring timely production and shipping workflows.* Design custom gear for customers, providing personalized service through direct email communication.* Maintain strong client relationships and provide responsive customer service via email and support channels.* Create and distribute marketing campaigns to thousands of subscribers using Mailchimp, driving engagement and sales.* Lead all aspects of Vpersonalize integration: manage team page design, handle reorders, update content, and coordinate custom gear layouts.* Create and nest Adobe Illustrator files for all gear pattern sizes to streamline production.* Develop, manage, and optimize Google Ads campaigns to support brand visibility and conversions.* Set up and manage ShipStation, including product configuration and maintaining platform integrations.
Education
Houston City College
Business Marketing
1997 — 1998
Riverside City College
Business Marketing
1999 — 2000
Skills
- Sports
- Advertising
- Marketing
- Marketing Strategy
- Start-Ups
- Sponsorship
- Video
- Sports Marketing
- Brand Development
- Press Releases
- Publicity
- Entertainment
- Sales
- Social Networking
- Social Media Marketing
- Radio
- Television
- Online Advertising
- Management
- Event Management
- Media Relations
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