Chuck Biczak

Executive Director, Planning In-house Brand and Creative Agency @Focus on the Family

Colorado Springs, CO, US

Leading a team of 25 artists and experts across- Planning (2024 - present): designed FOTF\'s first strategy map to remind staff of our mission and vision while highlighting key investment categories; defined audiences; determined market share; identified growth opportunities through \"look-alike\" audiences; leading cross-functional brand campaign- Brand Growth (2024-present): restructuring our brand approach to emphasize ministry growth- Driving consistency through the following: Created new brand guidelines that reduced the number of brand colors from 952 to 7, centralized our brand voice, updated logos, standardized flagship social media templates and profile pictures, and tightened rules around using the tagline- Building mental availability through increasing brand awareness and improving brand perception, identifying category entry points, building distinctive brand assets, and increasing physical availability- Market Research: conduct rigorous primary research and reporting on current audiences, potential markets, brand health, and relevant trends. Clarify segments, design personas for customers and donors, understand media use, identify ways to reach look-alikes- Creative: designing memorable images and copy for 360° integrated applications that attract attention and increase mental availability- Films (2022-present): record the daily broadcast with Jim Daly, produce videos for cultivations in faith and culture, produce reels for social media, work closely with internal teams including Advancement, HR, and Planning- Marketing Operations (20••••25): use Salesforce and Marketing Cloud to assemble lists for email and print; manage marketing workflows; streamline internal workflows- Events (20••••23): rebuilt the team around delivering fantastic external audience experiences and internal client satisfaction. Led the design, management, and execution of major audience and major donor events, including SeeLife with Phil Wickham

Drexel University's LeBow College of Business

MBA, Marketing

Drew University

BA, Economics