Chuck Konfrst

About Chuck Konfrst

I am a senior UX leader with over 12 years at Cox Automotive, where I’ve grown from a hands-on consultant into an enterprise Director of User Experience. Today, I lead an organization of 40+ UX professionals across five major product portfolios - Marketplace, Logistics, Vehicle Services, Inventory Management, Capital, and the UX Research team - driving strategy, innovation, and measurable business outcomes.My focus is scaling UX strategy at the portfolio level: embedding human-centered design into enterprise roadmaps, shaping executive decision-making, and ensuring experiences not only meet user needs but also accelerate adoption, efficiency, and ROI. Over my career, I’ve built teams, formalized UX maturity, and launched initiatives such as a world-class digital adoption program and an enterprise-standardized design toolset, both saving millions of dollars and improving client engagement across Cox Automotive’s ecosystem.Most recently, I have been helping lead the company’s AI transformation - a paradigm shift that redefines how we deliver value to clients, optimize operations, and design user experiences. By guiding the responsible application of AI across portfolios, I ensure innovation remains human-centered while unlocking new possibilities in automation, personalization, and decision-making.I believe rules exist to be understood - and, when necessary, bent or broken - to unlock innovation. That philosophy has guided me in transforming ambiguity into clarity, creating frameworks that scale, and coaching the next generation of UX leaders.What drives me is building high-performing design organizations that push boundaries, influence executive strategy, and deliver meaningful impact at scale.

Experience

1. Director of Ux Product Design Enterprise Portfolio Leader

   Cox Automotive Inc.

   Mar 2025 — Present · Atlanta, GA, US

   Lead an entire UX portfolio organization, overseeing 25+ UX professionals across four major product categories (Marketplace, Logistics, Vehicle Services, Capital). I partner with Product, Engineering, and Business leaders to define and execute a strategic, enterprise-wide UX vision that drives adoption, efficiency, and customer satisfaction across a multi-billion-dollar business.Key Leadership & Impact: • Scaled Leadership: Grew from leading one UX team to directing an enterprise UX portfolio, aligning strategy across five delivery streams while coaching and developing senior leaders. • Portfolio Strategy: Foster a human-centered approach at scale, embedding UX strategy into roadmaps, planning, and executive decision-making. • AI Transformation: Help lead Cox Automotive’s AI-driven paradigm shift, guiding how AI is applied across portfolios to enable automation, personalization, and decision-making—while ensuring solutions remain human-centered and strategically aligned. • Business Outcomes: Deliver measurable results such as increased adoption, higher conversion rates, and reduced user friction across enterprise solutions. • Digital Adoption Discipline: Founded a world-class adoption practice—driving contextual help, metrics, and engagement strategies—scaled across multiple portfolios. • Enterprise Standardization: Unified UX toolsets (Figma, Pendo, LogRocket, Optimizely, AudioEye, WordPress), saving millions while enabling consistency and scale. • Experimentation: Championed a culture of experimentation, collaborating with Analytics, Product, and Engineering to validate and accelerate innovation. • Cross-Disciplinary Teams: Lead a diverse team of UX Designers, Researchers, Architects, Content Specialists, and Visual Designers through a user-centered design process grounded in evidence.

Education

• Emory University - Goizueta Business School

  Managerial Leadership - Executive Management and Leadership Course, Business

  2005 — 2005

• Georgia Institute of Technology

  Certification, Multimedia Training

  1995 — 1995

• Georgia Institute of Technology

  Certification, E-Commerce

  2000 — 2000

Skills

• Human-Computer Interaction
• Persona
• Multi-Channel Marketing
• Heuristic Evaluation
• Mobile Applications
• Business Strategy
• Cross-Functional Team Leadership
• User Experience
• Content Management
• Strategy
• E-Commerce
• Experience Design
• Visualization
• User Experience Design
• Card Sorting
• Personas
• Information Design
• Web Design
• Product Development
• Analysis
• Usability Testing
• Irise
• Responsive Web Design
• User Interface Design
• Tall Enough to Reach Ceiling-Mounted Projectors
• Wire Framing
• Requirements Gathering
• Prototyping
• Requirements Specification
• Information Visualization
• User Scenarios
• Interaction Design
• Button Pusher
• Web Project Management
• User Research
• Mobile Design
• Contextual Inquiry
• Usability
• Usability Design
• Usability Engineering