Chuck O.

Global Market Manager @Kraton Corporation

Houston, TX, US

Developed and executed a global channel-to-market strategy consisting of 15 global distributors and 5 brand owners to penetrate the health and beauty market. Strategic elements include pricing and positioning for 10 new cosmetic grades, distributor product education and onboarding, and integrating third party (SpecialChem) lead generation via targeted digital marketing campaigns into Kraton’s sales process. Managed segment budget in addition to distributor interface via frequent alignment meetings to ensure progress towards product formulation and sales pipeline goals during COVID-19 pandemic and attendant supply chain disruptions.• Led a global cross-functional team consisting R&D, sales, and marketing personnel to define portfolio\'s value proposition driving differentiation relative to next best alternatives. Utilized sustainability offer to successfully prioritize market application focus and realize incremental value.• Led strategic market assessment efforts to uncover three unmet needs in the automotive space where styrenic block copolymers (SBCs) are positioned to address. Validated unmet needs via multiple exploratory interviews with Global OEMs / Tier 1s. Assessed market size and dynamics, competitive landscape, and market potential. Utilized strategic insights to kick-off R&D projects with an eye towards developing product solutions for these unmet needs. Project Lead for staged gate product development process.

University of Maryland College Park

B.Sc

The University of Texas at Austin

M.Sc

Rice Business - Jones Graduate School of Business

Master of Business Administration