Chuck Bonnici
National Key Account Manager @Safilo
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WORK HISTORY
National Key Account Manager @Safilo
Currently, I am working as a Key Account Manager at Safilo Group USA, I formulate data-driven sales strategies with a continuous focus on growth, innovation, product servicing, and storytelling from sell-in to sell-through. I oversee sporting goods channel business development process for licensed brand portfolio and in-store and E-commerce merchandising execution plan for sporting goods channel. I manage internal and external communication across departments while serving as a Channel Expert. I oversee financial functions, including planning, forecasting, margins, and P&L.\\\\nHighlights of accomplishment in this role include:\\\\n• I increased Safilo business by 89% from 2021 to 2022 and generated $4 million in new business by re-launching programs with Dick’s Sporting Goods and establishing relationships with key accounts within the sporting goods channel.\\\\n• I maximized productivity, built brand excitement, increased product visibility, and strengthened retail partnerships by implementing disciplined assortment planning process.\\\\n• I provided strategic input into product design, future product development, and brand positioning by communicating account and customer experience feedback.\\\\n• I increased revenues by over 110%(10%+ YoY sales growth for 10 years) through strategic sales planning process.\\\\n• I expanded product assortments, space allotment in national accounts, and product turn by maintaining business relationships.\\\\n• I was recognized as resource for recruiting and onboarding product, sales, and marketing staff.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Loyola University Chicago
BA, Communications
SKILLS
ABOUT CHUCK BONNICI
I have a consistent track record of driving record-breaking growth through business unit…
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