Chuck Avolio
- Role
- Senior Vice President at Northern Trust
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Chuck Avolio
Transformational Senior Marketing Executive with a proven record of designing and…
Experience
Senior Vice President
Aug 2023 — Present · Chicago, IL, US
Led modernization of marketing, data, and platform strategy to better connect customer insight, technology, and growth priorities across a global financial services organization.Directed enterprise selection and rollout planning of a Customer Data Platform, securing executive approval and funding by quantifying growth impact, operational efficiencies, and risk reduction.Built measurement framework that reduced decision risk, accelerated executive alignment, and positioned the company to meet business goals.Developed the enterprise roadmap and implementation strategy that enabled cross-functional execution across marketing, data, compliance, and technology teams — reducing fragmentation, updating legacy platforms and improving time-to-activation.Oversaw marketing performance capital and operating investment planning while modernizing analytics and reporting infrastructure, improving data accessibility, decision confidence, and executive visibility into marketing optimization and growth drivers.
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