Cathy Chang
Growth Program Manager | Strategic Customer Success | MSIM @ UW | Ex-Nielsen | 0-1 GTM Expert
- Role
- Growth Marketing Manager at 汪喵星球 A Planddo Company
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Cathy Chang
Strategic Program Leader & Growth Architect | Building from 0 to 1I am a results-oriented professional with over 10 years of experience specialized in navigating ambiguity to build business operations and GTM frameworks from the ground up. By combining a Master of Science in Information Management (UW) with a foundational background in Nielsen’s strategic consulting, I bridge the gap between complex data analytics and high-impact business execution.I thrive in \"Zero-to-One\" environments—from leading Teachify’s U.S. market entry to orchestrating Amazon marketplace strategies and global expansion programs across 10+ countries. My approach combines rigorous data-driven insights with a deep commitment to customer success, ensuring that growth is not just rapid, but sustainable.Core Expertise:GTM & International Expansion: Directed programs to launch products in 10+ countries and optimized global acquisition funnels.Operational Excellence: Re-engineered content and merchant onboarding frameworks, reducing decision-making cycles by 50%.Scalable Customer Success: Managed portfolios of 500+ accounts, maintaining a 93% retention rate and securing multi-million dollar renewals.Data-Driven Leadership: Expert in SQL, Tableau, Power BI, and Google Analytics for translating data into strategic growth.Let’s connect to discuss GTM strategies, Customer Success, or the future of tech in Seattle!
Experience
Growth Marketing Manager
Sep 2025 — Present
Spearheaded a cross-functional growth initiative by aligning marketing and analytics teams on KPIs, driving a 15% MoM revenue increase through data-driven budget reallocation based on ROAS and CPA analysis. • Designed and executed a full-cycle creator program across Meta and TikTok for 150+ KOLs, improving response rates by 35% and scaling monthly brand engagement by 3.5x via automated performance tracking. • Orchestrated end-to-end Amazon marketplace strategies for major promotional events (e.g, Prime Day), optimizing product listings, managing inventory forecasts, and executing targeted PPC campaigns that resulted in a 25% surge in sales volume
Education
National Taiwan University
Master of Science (M.S.), Agricultural Economics
2012 — 2014
Zero To Mastery Academy
Machine Learning and Data Science
UCLA Extension
Business and Management of Entertainment
2019 — 2020
National Chung Hsing University
Bachelor of Business Administration (B.B.A.), Applied Economics
2008 — 2012
University of Washington Information School
Master's degree, Information Technology Project Management
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