Philip Chu

About Philip Chu

Art, Marketing & Branding Leader with proven experience in providing creative direction for the development and execution of internal and client projects. Hands-on experience in the full creative design and pre-press print production process. Demonstrated ability to create and deliver print marketing solutions that meet company and client expectations with expertise in large format printing and laser engraving. Innovative with background in overseeing the entire creative process, including design, production, proofing, printing and delivery for various marketing and branding materials. Exposure to all aspects of creative coordination, including marketing collateral, social media campaigns and corporate identity/branding. Dynamic leader, with strengths in building and leading top-performing teams.

Experience

1. Product Manager

   Roland DGA

   Jan 2024 — Present · Irvine, CA, US

   Serve as the product champion and leading the strategic direction of the company’s UV Flatbed Printer devices and associated products. Partner with company leaders and sales/marketing teams to identify/relieve customer pain points, align customer needs with product decisions, and develop runways for new product launches. Develop technical workflows, SOPs, and copious amounts of written documentation to support product changes, new feature improvements, and releases across the product line. Work in lockstep with R&D, marketing, sales, customer success, and product care teams to guide the product development lifecycle and support pre- and post-selling activities. Drive the standardization, automation, and modernization of tools, applications, and technologies to achieve product requirements, growth, and the customer’s business transformation targets.Actively share and collaborate with cross-functional teams to communicate the strategy for assigned product lines, ensuring consistency with processes, roadmaps, and compliance.Invest significantly in job deliverables, developing team members, and valuing the voice of the customer to deliver feedback on improvements across the company’s product portfolio. Create sales guides and marketing initiatives by understanding emerging competitors and market dynamics to rebalance sales enablement tools and ensure the continued commercial success of new products. Research business intelligence on competitors, customers, and market trends to develop positioning, pricing, and growth strategies for new and existing product initiatives.Founded a subgroup, Team CRAFT, which produces video content for the VersaSTUDIO product line to enable the voice of home-based businesses to have an impact on the market.

Education

• University of Missouri-Columbia

  BA, Graphic Arts

• Truman State University

  Visual Communication

Skills

• Publishing
• Illustration
• Logo Design
• Sculpture
• Layout
• Graphic Design
• Editing
• Graphics
• Creative Direction
• Social Media
• Art
• Photoshop
• Character Animation
• Game Development
• Painting
• Advertising
• Corporate Identity
• Illustrator
• Posters
• Flash
• Adobe Creative Suite
• Business Cards