Caroline Smalley

About Caroline Smalley

I\'m a former marketing professional turned real estate advisor. After a decade in the…

Experience

1. Real Estate Advisor

   Compass

   Jun 2021 — Present · Austin, TX, US

   Sold $15 million in residential real estate across Austin and its surrounding areasExpert Client Representation: Effectively represented buyers and sellers in over 30 real estate transactions, providing expert guidance from initial consultation to closing.Market Analysis and Pricing Strategy: Conducted comprehensive market analysis to determine competitive pricing strategies for listings, resulting in faster sales and maximized property value.Negotiation Skills: Demonstrated strong negotiation skills, securing favorable terms and conditions for clients in competitive markets, ensuring client satisfaction and successful deal closures.Marketing and Promotion: Developed and executed marketing campaigns, including digital advertising, social media outreach, and open houses, to attract qualified buyers and generate leads.Client Relationship Management: Maintained long-term relationships with clients through exceptional service and follow-up, leading to a high rate of repeat business and referralsCompleted 366 hours of real estate licensing and continuing education courses including GRI (Graduate, Realtor Institute) and Accredited Buyer Representative (ABR)

Education

• ESCP Business School

  International Marketing and Consumer Behavior, Intercultural Negotiations

  2007 — 2007

• Texas McCombs School of Business

  Bachelor of Business Administration (BBA), Marketing

  2005 — 2009

Skills

• SEO
• E-Commerce
• Ppc
• Sem
• Lead Generation
• Search Engine Marketing (Sem)
• Web Analytics
• Google Adwords
• Online Advertising
• Market Research
• Editing
• Online Marketing
• Copywriting
• Social Media Marketing
• Google Analytics
• Marketing Strategy
• Marketing Communications
• Facebook
• Search Advertising