Chrystal Paasch

About Chrystal Paasch

I’m a creative director and brand strategist who helps founder-led and growth-stage brands scale through story, system, and soul.Over nearly two decades, I’ve built brands from the inside out — leading creative for e-commerce, wellness, and lifestyle companies from early-stage startups to multimillion-dollar growth.I specialize in bridging the gap between vision and execution:turning creative chaos into structure, and structure into storytelling that converts.Brands and teams partner with me for: Creative Direction & Brand Systems Campaign Architecture & Content Strategy Visual Storytelling & Creative OperationsI’ve directed 100+ campaigns and 20+ brand launches, produced multimillion-dollar creative assets, and led teams through brand evolutions that feel as intentional as they look.Featured in Southern Living, Better Homes & Gardens, and Buzzfeed; collaborations include West Elm and other national lifestyle brands. Based in Kansas City, working remotely nationwide.🤝 Currently partnering with DTC and lifestyle brands seeking creative direction, campaign systems, or brand evolution support.

Experience

1. Founder Brand Strategist Fractional CCO

   Forma

   Jan 2017 — Present · Kansas City, MO, US

   Founded boutique consultancy supporting startups and lifestyle brands through brand strategy and campaign architecture. Produced 100+ campaigns with reach in the multimillions and $1M+ in collective email revenue.