Chrystal Garrison
Owner at Chrystal Garrison, LLC
- Role
- Digital Content Specialist at VCU Massey Comprehensive Cancer Center
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Chrystal Garrison
As a motivated ecommerce professional, I am an ideal fit for a position where strong analytical skills, a love for learning, and a passion for creative thinking are valued. My experience lies in a variety of organizational settings, but my focus for the past few years has been in website optimization, user experience, web analytics, and online marketing (particularly paid search, SEO, display advertising, and mobile marketing). Having focused on both acquisition (online marketing) and retention (UX, CMS content creation/management, website optimization) of customers as well as the continuous improvement of the ecommerce cycle (testing, analysis, market research, and optimization), I feel that I am in a unique position to bring value to any company wishing to maximize their online efforts. I enjoy the challenge and constant evolution of the web, and I hope to continue my path toward becoming a leader in this area. Please contact me with any opportunity where the skills and experience detailed in this profile would be an asset.Specialties: Skills: website optimization, user experience, website analytics, online marketing (paid & organic search, display advertising, mobile marketing), testing, CMS (content creation, management, code tweaking), market survey research, reporting, strategy, brandingPrograms: Adobe (Omniture) SiteCatalyst, Test & Target, Google Analytics, OpinionLab, Coremetrics, WebTrends, Expression Engeine, Morae, Usertesting.com, Hitwise, Adobe Photoshop, Google Adwords, Bing/Yahoo Search, Visio, Tealeaf, Hitwise, Bango, HTML/CSS, Dreamweaver, MS Office (strong in Access)
Experience
Digital Content Specialist
VCU Massey Comprehensive Cancer Center
Aug 2023 — Present
Education
James Madison University
BBA, Marketing Information Systems
2001 — 2005
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