Chrystal Caruthers
Content Director @Feeding America
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WORK HISTORY
Content Director @Feeding America
Chicago, IL, US
Direct development and execution of digital content marketing and engagement strategies to attract qualified visitors to Feeding America’s digital properties and scale digital program. Serve as thought partner to Marketing leadership in evaluating new channel opportunities and content directions based on audience engagement potential. Direct Web channel strategy and experience. Collaborate with the Performance Analytics team in the forecasting and goal setting of annual organic web revenue. Direct Social Media strategy and messaging to drive engagement and loyalty to the organization and the mission. Drive the creation of annual social media program goals, establish measurement plans, and oversee the creation of performance reports. Lead the social media team in leveraging social platforms to spot trending topics, emerging or active issues that may intersect with the organization\'s mission.
EDUCATION
Northwestern University
Master of Science - MS
Northwestern University
Master of Science, Broadcast Journalism
Northwestern University
Master's degree, Communication and Media Studies
Howard University
Bachelor of Arts - BA
ABOUT CHRYSTAL CARUTHERS
VALUE PROPOSITION I deliver solid results in content marketing and strategic planning, with extensive experience producing compelling articles and blog posts for B2B and B2C audiences, boosting the visibility and credibility of major companies. My success is driven by my ability to build strategies that increase content shares and drive significant growth in the subscriber base. SUMMARY Engaging Content Marketing Executive possessing a winning blend of business expertise, skill as a journalist and content producer, and practical experience backed by quantitative results. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the effort of strong teams with organizational objectives. LEADERSHIP HIGHLIGHTS Directs a team of graphic designers, content creators, editors, and writers building B2B content for a $23B corporation. Expanded content shares by 233% within three months and increased the user base from to in less than three years. Positioned the business as a leading resource for content that offers true value to the audience, with insights into news, trends, and analysis impacting the industry. Specialties: Content Marketing, Strategic Planning, Social Media Strategy, Team Leadership, Market and Industry Analysis, B2B and B2C Content Creation, Messaging, Website Design, Branding, Mentoring, Data Driven Insights, Consumer Experience.
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