Chrysah Pederson

About Chrysah Pederson

Performance marketing and website analyst with a passion for creating and growing marketing strategies that connect results to the top business objectives and customer experience. With the intent of clarifying and improving the customer experience, I have focused on building a solid foundation in tracking, cross-channel tactics, lifecycle engagement, website strategies, and data visualization.By approaching every venture with curiosity and a belief that everything can continually be improved, I look for the opportunity to develop innovative solutions, which strengthen results and eliminate redundancies. Hard Skills: Web Analytics & Tracking, Marketing Reporting, Digital Marketing Strategies + Analytics, Lifecycle Marketing StrategiesSoft Skills: Innovation, Problem Solving, Analytical Thinking, Project Management, Strategic Planning, CollaborationINTJ and an undeniable nerd

Experience

1. Senior Manager Web Analytics Optimization

   Riot Games

   Mar 2023 — Present · Los Angeles, CA, US

Education

• Texas A&M University

  Bachelor of Business Administration (B.B.A.), Marketing, Psychology, Advertising

  2009 — 2014

Skills

• Advertising
• Marketing Strategy
• Google Tag Manager
• Microsoft Office
• Data Analysis
• Marketing Research
• Analytical Skills
• Web Analytics
• Integrated Marketing
• Paid Search Strategy
• Paid Search Campaigns
• Leadership
• Microsoft Excel
• Online Marketing
• Marketing
• Google Adwords
• Bing Ads
• Strategy
• Google Analytics
• Google Data Studio
• Lead Generation
• Research
• Search Engine Marketing (Sem)
• Facebook Marketing
• Pay Per Click (Ppc)
• Digital Strategy
• Digital Marketing
• Sem
• Ppc