Chris Zifchak

About Chris Zifchak

Extensive experience in optimizing product sales and assortment for major brands through…

Experience

1. Sr Category Development Manager

   Wells Enterprises

   Aug 2016 — Present · Boston, MA, US

   Lead strategic recommendations for and execution of Wells Dairy\'s overall Category Development vision and business objectives to gain a stronger consultative position with our customers. Drive overall skill development and improve functional strength of the entire Category Development team. Collaborate with internal and external resources to develop broad-based category and customer knowledge. Leverage data and observations to create breakthrough category insights designed to share with our customers to drive category growth. Build a strong, effective, high-performing team by utilizing performance management methodology and functional skills while motivating, coaching and developing the next generation of leaders to perform to their maximum potential.

Education

• Ramapo College of New Jersey

  Bachelor's degree, Business Administration and Management, General

  1985 — 1987

• Edison High

  Diploma

• University of Phoenix

  MBA, Marketing

  2001 — 2003

Skills

• Leadership
• Categorization
• Spectra
• Data Analysis
• Management
• Shopper Marketing
• Forecasting
• Customer Insight
• Trade Marketing
• Consumer Products
• Iri
• Cross-Functional Team Leadership
• Marketing Strategy
• Ac Nielsen
• Nielsen
• Merchandising
• Fmcg
• Marketing
• Grocery
• Strategy
• Competitive Analysis
• Retail
• Sales
• Segmentation
• Crm