Christine Kerwick Wiker

About Christine Kerwick Wiker

I have extensive consumer packaged goods marketing experience both as a P&L manager and as a consultant. My expertise includes developing and launching new products; revitalizing established brands; discerning consumer and customer insights; creating and implementing branded entertainment programs, advertising campaigns, consumer initiatives, and websites.

Experience

1. Consultant

   The Hershey Company

   Oct 2009 — Present · Hershey, PA

   Manage Global Walmart and Club product portfolio - leading cross-functional teams, identifying opportunities and launching new items into various markets • Represented Marketing on the corporate Communications and Advertising Review Board for 3 years • Developed front-end-of-innovation initiatives during one year assignment • Led the design and implementation of global marketing training for 18 months • Produced a Global Innovation Conference, a Global Marketing Conference and a Global Walmart and Club Conference• Implemented television and digital integrations that resulted in $60MM of added media value • Executed onsite brand activations at SxSW, Comic-Con and Puppy Bowl• Implemented global positioning strategy sessions for two $100MM+ brands• Managed the CSR plan for The Hershey Company / Milton Hershey School partnership - including media, PR and research• Led an e-commerce site launch for The Hershey Experience

Education

• Siena University

  BS magna cum laude, Marketing and Management, Spanish

  1974 — 1978

• Harvard Business School

  MBA, Marketing

  1983 — 1985