Christy Foree R.

About Christy Foree R.

Dynamic and results-driven marketing leader with a proven track record in strategic planning, revenue growth, and brand development. As VP of Marketing, North American Exhibitions, I collaborate with cross-functional teams to execute high-impact initiatives that enhance brand positioning, optimize digital marketing strategies, and drive measurable success.With expertise in Marketo, HubSpot, and WordPress, I craft targeted campaigns that increase engagement, streamline operations, and amplify business visibility. My approach blends analytical thinking with creative strategy, ensuring marketing efforts align seamlessly with corporate objectives.I thrive in fast-paced environments, leading talented teams to execute campaigns, manage budgets, and drive incremental sales. Passionate about fostering industry relationships and championing best practices, I am committed to delivering impactful results and helping drive the events and exhibitions industry forward.Core Competencies:Strategic Marketing & Revenue GrowthBrand Development & Market PositioningExhibit ManagementCross-Department CollaborationDigital Marketing Execution (Adobe Marketo, HubSpot, WordPress, Airtable, Salesforce)Sponsorship Fulfillment & Industry RelationsBudget Management & Resource AllocationCompetitive Analysis & Market Trends

Experience

1. Vice President Marketing, North American Exhibitions

   GES - Global Experience Specialists

   Dec 2022 — Present · Dallas, TX, US

   Responsible for driving strategic marketing initiatives that maximize revenue, elevate brand awareness, and enhance client engagement. I lead content, digital, website, social media, and design teams to craft impactful campaigns, advertisements, events, and eCommerce strategies.Collaborating closely with the N.A. Exhibitions leadership team and marketing leaders across GES, I align messaging and goals to create seamless, results-driven marketing programs. Passionate about performance metrics and innovation, I ensure marketing efforts deliver measurable success while supporting the North American Exhibitions Business Development Team.

Education

• Baylor School

  High School

  1991 — 1994

• Furman University

  BA, Business Communications

  1994 — 1998

Skills

• Public Relations
• Media Relations
• Facebook
• SEO
• Media Buying
• Sponsorship
• Digital Media
• Marketing
• Email Marketing
• Project Planning
• Social Media
• Strategy
• Interactive Marketing
• Account Management
• Social Networking
• Social Media Marketing
• Content Strategy
• Marketing Strategy
• Web Analytics
• Sponsorship Sales
• Ticket Sales
• Advertising