Christy Qualle
Marketing & Operations Leader for SMB Software
- Role
- Head of Marketing at Moraware
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Christy Qualle
A growth-oriented head of marketing and revenue operations in B2B SaaS, I have deep experience in integrated marketing campaigns, leading cross-functional growth initiatives, establishing scalable operations, and building high-performance teams. I love working with purpose-driven teams that are motivated by customer empathy, aligned with business goals, and informed with data.As a member of the executive team of Aplos, a fintech SaaS platform serving the nonprofit sector, I guide Aplos through its strategic initiatives, product-led growth marketing strategy, data analytics, and revenue operations. I have successfully built and managed high-performance sales, marketing, and customer success teams that consistently achieved 40%+ YOY revenue growth, taking the company from launch to successful acquisition in 2021. SPECIALTIES:Marketing Strategy | Brand Building | Team Leadership | P&L Budget Management | Profit & Revenue Growth | Voice of the Customer | Strategic Partnerships | Digital Marketing | Forecasting & Analysis | Go-to-Market Strategy [GTM]| Demand Generation | Marketing Automation | Product Marketing | B2B | Product-Led Growth (PLG)| Marketing Operations | Revenue Operations | Sales ManagementExperience with: Hubspot, Salesforce.com, Salesloft, Zapier, Google Analytics, Adwords, Bing Advertising, Wordpress, SEO/SEM/PPC, BigQuery, Metabase, SQL
Experience
Head of Marketing
May 2024 — Present
Member of the leadership team and responsible for leading strategic growth initiatives.
Education
Texas A&M University
Bachelors of Arts, English, Journalism
2001 — 2004
Skills
- Public Relations
- Department Budgeting
- Media Relations
- Marketing Communications
- Media Buying
- Nonprofits
- Strategic Planning
- Marketing
- Copy Editing
- Event Planning
- Facebook Marketing
- Social Media
- Adobe Creative Suite
- Project Management
- Digital Marketing
- Writing
- Graphic Design
- Event Management
- Social Media Marketing
- Marketing Strategy
- Corporate Communications
- Public Speaking
- Corporate Branding
- Microsoft Office
- Management
- Online Advertising
- Communication
- Google Analytics
- Web Content Management
- Advertising
- Communication Skills
- Creative Direction
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