Christy Qualle

Marketing & Operations Leader for SMB Software

Role
Head of Marketing at Moraware
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Christy Qualle

A growth-oriented head of marketing and revenue operations in B2B SaaS, I have deep experience in integrated marketing campaigns, leading cross-functional growth initiatives, establishing scalable operations, and building high-performance teams. I love working with purpose-driven teams that are motivated by customer empathy, aligned with business goals, and informed with data.As a member of the executive team of Aplos, a fintech SaaS platform serving the nonprofit sector, I guide Aplos through its strategic initiatives, product-led growth marketing strategy, data analytics, and revenue operations. I have successfully built and managed high-performance sales, marketing, and customer success teams that consistently achieved 40%+ YOY revenue growth, taking the company from launch to successful acquisition in 2021. SPECIALTIES:Marketing Strategy | Brand Building | Team Leadership | P&L Budget Management | Profit & Revenue Growth | Voice of the Customer | Strategic Partnerships | Digital Marketing | Forecasting & Analysis | Go-to-Market Strategy [GTM]| Demand Generation | Marketing Automation | Product Marketing | B2B | Product-Led Growth (PLG)| Marketing Operations | Revenue Operations | Sales ManagementExperience with: Hubspot, Salesforce.com, Salesloft, Zapier, Google Analytics, Adwords, Bing Advertising, Wordpress, SEO/SEM/PPC, BigQuery, Metabase, SQL

Experience

  1. Head of Marketing

    Moraware

    May 2024 — Present

    Member of the leadership team and responsible for leading strategic growth initiatives.

Education

  • Texas A&M University

    Bachelors of Arts, English, Journalism

    2001 — 2004

Skills

  • Public Relations
  • Department Budgeting
  • Media Relations
  • Marketing Communications
  • Media Buying
  • Nonprofits
  • Strategic Planning
  • Marketing
  • Copy Editing
  • Twitter
  • Event Planning
  • Facebook Marketing
  • Social Media
  • Adobe Creative Suite
  • Project Management
  • Digital Marketing
  • Writing
  • Graphic Design
  • Event Management
  • Social Media Marketing
  • Marketing Strategy
  • Corporate Communications
  • Public Speaking
  • Corporate Branding
  • Microsoft Office
  • Management
  • Online Advertising
  • Communication
  • Google Analytics
  • Web Content Management
  • Advertising
  • Communication Skills
  • Creative Direction

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Christy Qualle — Head of Marketing at Moraware in Seattle, WA, US | Unifers