Christyn Putulowski

About Christyn Putulowski

I specialize in building, transforming, and scaling global marketing organizations that drive predictable, measurable growth. For nearly two decades, I’ve done this by working in lockstep with GTM partners, tossing out the old playbook that says marketing’s only job is to “drive a ton of leads” and instead using modern marketing to accelerate high-converting pipeline and overall business value. It’s a strategy rooted in customer experience, powered by data, enabled by AI, and grounded in shared go-to-market alignment.I’ve built, applied, and scaled predictable-pipeline frameworks across both B2B and B2C organizations, leading marketing in VC, PE, and publicly backed companies. My work has spanned brand repositioning, organizational transformation, AI-based tech strategy and implementation, and scaling globally integrated teams that balance data-driven execution with a relentless focus on customer experience.My approach—rooted in people, AI and innovation, aligned data, and scalable processes and systems—shows up across every function I lead. Whether integrating a holistic inbound and outbound motion, evolving product marketing, launching full-funnel demand programs, or orchestrating disparate channels and tech into a unified GTM engine, I bring a bias toward action, strategic clarity, and real results.I lead grounded in clarity, momentum, and trust. I focus on building high-performing, growth-oriented teams by setting a clear vision and structure while empowering people to test, learn, and innovate. My goal is always the same: to build marketing organizations people are proud to be part of, that consistently push boundaries on the status quo, and that the business relies on to perform and grow.

Experience

1. Executive Member

   Pavilion

   Jan 2024 — Present · Seattle, WA, US

   Pavilion (formerly Revenue Collective) is a private organization exclusively for global Sales, Marketing, and Operations Executives who are focused on collective innovation and best-in-class GTM strategy.

Education

• The American University of Rome

  Course Study, International Business

• UW Foster School of Business

  Executive Master of Business Administration

• California Baptist University

  Bachelor of Science (B.S.), Business Administration, Management and Marketing

Skills

• Customer Acquisition
• Strategic Planning
• Budget Monitoring
• Integrated Marketing
• Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Customer Relationship Management (Crm)
• Brand Development
• Segmentation
• Strategy
• Advertising
• Customer Retention
• Customer Service
• Business Development
• Digital Marketing
• Consulting
• Customer Insight
• Leadership
• Multi-Channel Marketing
• Marketing Communications
• Sales
• Brand Awareness
• Social Media Marketing
• Digital Media
• Digital Strategy
• Campaign Managment
• Social Media
• Retail
• Luxury Brand Marketing