Christy Cole

Executive Director & Board President @Desert Harbor Doberman Rescue Of Az

Phoenix, AZ, US
MOBILE NUMBERS
+16•••••••54

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WORK HISTORY

Oct 2011 — Present

Executive Director & Board President @Desert Harbor Doberman Rescue Of Az

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Phoenix, AZ, US

As Executive Director and a CPDT-KA, I provide leadership across 200 volunteers, operations, intakes/adoptions, marketing, fundraising, veterinary services, animal care, community outreach, and more. I also cultivate relationships within the community and across partners such as PACC911, Best Friends Animal Society, PetSmart Charities, and Maricopa and Pima County. By developing DHDR into a purpose driven, professional organization, I more than doubled our capacity, volume of rescues, event reach, and volunteer force. Our digital engagement has grown 7x. Revamping our fundraising strategy to focus on core efforts rather than “spraying and praying,” grew revenue by 150x. I have also worked to develop a series of programs that address pet homelessness before it ever starts - a strategic approach to rescue.

EDUCATION

N/A

W. P. Carey School of Business – Arizona State University

Marketing

SKILLS

Content StrategySocial MediaFacebookCrmMobile AdvertisingGoogle AdwordsAb TestingDisplay AdvertisingLead GenerationMarketingMobile MarketingAdvertisingOrganic SearchCopywritingOnline MarketingConversion OptimizationContent MarketingLead NurtureOnline AdvertisingSearch Engine Optimization (SEO)B2b MarketingSearch Engine Marketing (Sem)Pay Per Click (Ppc)Customer Relationship Management (Crm)Demand GenerationInteractive MarketingAccount ManagementDigital StrategyPpcSEOStrategyDigital MarketingMarketing AutomationSem

ABOUT CHRISTY COLE

I am a seasoned marketing and operations executive acting as an Integrator to make businesses and nonprofits more effective and a change agent and strategic implementer, I partner with leaders and creative thinkers. I help make their businesses more efficient, effective, and profitable. I\'m also the glue that brings together leadership teams, organizations, processes, and special projects. I believe that change must be centered in listening to people.I am passionate about serving others, making an impact, and leading change locally and beyond.Some of my expertise includes: Business StrategyEOS ImplementationMarketing Strategy & InsightsStrategic PlanningGoal Setting ProgramsLeadership CoachingBusiness AnalysisScaling OrganizationsBusiness Process & WorkflowDriving ChangeOpen & Direct CommunicationExecutive & Stakeholder DashboardingTalent PhilosophyTalent Turnover ImprovementAnnual & Quarterly PlanningP & L / Budget Ownership Meeting FacilitationTerms & Contract NegotiationLegal & IP Considerations for AIAI GovernanceMargin Optimization C-Level Business Acumen Project Management OversightNetSuite / Asana / Monday.com / AirtableContent & Creator MarketingChief of Staff DutiesAnimal Wellness

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