Christy Lucca

About Christy Lucca

As the content and merchandising director at Calvin Klein, I lead the online strategy and execution for one of the world\'s leading lifestyle brands. With over a decade of experience in the fashion industry, I have a strong background in merchandising and content strategy, and a proven track record of delivering innovative and customer-centric digital solutions that drive revenue growth, conversion, and retention. In my current role, I direct the site content, merchandising, functionality, and performance of the entire customer journey for CK.com. I partner with key stakeholders to innovate the digital strategy and technology roadmap for CK.com, leading to +19% year-over-year revenue growth. I institute customer-focused merchandising strategies to ensure seasonal merchandising assortments are supported and promotional plans are optimized for maximum sale potential. Additionally, I evaluate performance and orchestrate continuous improvements by examining data and making recommendations to evolve site content and web tools. To achieve these results, I leverage my skills in web content and catalog management, online marketing, and process improvement, as well as my keen eye for aesthetics.I am motivated by the mission of Calvin Klein to inspire and empower people, and I bring diverse perspectives and experiences to the team, as well as a collaborative and supportive leadership style. I am always eager to learn new skills and explore new opportunities to enhance the digital experience for our customers and stakeholders.

Experience

1. Director, Content & Merchandising

   Calvin Klein

   Nov 2021 — Present

   Direct the strategy and execution of site content & design, product hierarchy, merchandising, functionality and performance of entire customer journey for CK.com• Innovate digital strategy and technology roadmap for CK.com to drive conversion, AOV, acquisition and retention in partnership with key stakeholders leading to +19% YoY revenue growth• Institute customer-focused merchandising strategies to ensure seasonal merchandising assortments are supported and promotional plans are optimized for maximum sale potential• Evaluate performance and orchestrate continuous improvements by examining data and making recommendations to evolve site content and web tools• Cultivate strong working relations with third-party solution providers to collaborate and develop strategies that maximize ROI• Optimize product launch timelines and workflows leading to a +12% improvement in products with inventory live on site• Spearheaded site and catalog management system replatform for CK.com to Salesforce Commerce Cloud leading to operational efficiencies and an improved customer experience• Increase productivity and foster professional growth for e-commerce department by implementing ongoing training programs and developing team goals and priorities

Education

• The New School

  Design and Visual Communications, General

  2015

• Drexel University

  Bachelor of Science, Design and Merchandising

  2008 — 2012

Skills

• Indesign
• Illustrator
• Trend Analysis
• Content Management
• Microsoft Office
• Marketing
• Photoshop
• Brand Development
• Problem Solving
• Global E-Commerce
• Management
• Adobe Creative Suite
• Atg Commerce
• Cross-Functional Collaborations
• Catalog Management
• Project Management
• Website Merchandising
• Digital Marketing
• Web Content Management
• Social Media
• Visual Retailing
• Jira
• Analytics
• Coremetrics Analytics
• Confluence
• Basic Html
• Web Analytics
• E-Commerce SEO
• Quality Assurance
• Content Management Systems (Cms)
• Visual Merchandising
• Product Management
• E-Commerce
• Onsite Search
• Retail
• User Experience
• Marketing Strategy
• Merchandising