Christy Lin
Business Performance Associate Manager @Unilever
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WORK HISTORY
Business Performance Associate Manager @Unilever
Hoboken, NJ, US
EDUCATION
Zicklin School of Business
Bachelor of Business Administration - BBA
Macaulay Honors College at The City University of New York
Bachelor of Business Administration - BBA
ABOUT CHRISTY LIN
I\'m a brand marketer with a passion for beauty, culture, and the kind of content that makes people stop scrolling. With 3 years of professional marketing experience at Unilever, I\'ve had the chance to work across influencer marketing, eCommerce, and brand strategy and have managed campaigns that drove 8M+ engagements and oversaw multimillion-dollar budgets. What excites me most is the creative side: the trend, the story, the moment that resonates. With over a decade of genuinely living on social media, from building a presence as an artist on Instagram to creating fashion and beauty content on TikTok today, I bring both the strategic foundation and the culture that modern brand marketing demands. This allows me to blend real creator experience, analytical thinking, and brand expertise. At the end of the day, I want to be the person behind the moments that don\'t just perform but become part of culture.
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