Christy Greenblatt

About Christy Greenblatt

I am an experienced and entrepreneurial learning and organizational development…

Experience

1. Senior Director, Organization Learning

   FordDirect

   Oct 2015 — Present · Dearborn, MI, US

   Recruited to build a Training function for the organization, including vision and strategy, operational procedures, budget, strategic partnerships with key stakeholders, hiring and expanding staff, and managing external vendor relationships; evolved to establish a separate Field Sales Training function to address the specific needs of the Field, which constitutes 1/3 of the overall organization Spearheaded the transformation of FordDirect’s Sales Enablement methodology and execution with a blended learning, on-demand approach to on-boarding and up-skilling that reduced training and travel costs by annuallyDeveloped a corporate university structure aligned to the organizations’ strategic initiatives and implemented a Learning Management System (Litmos)Instituted a Social Learning and Collaboration platform, SAP Jam, which also functions as a content repository for the Field organization, achieving a 78% daily login rateRevolutionized the way employees experienced training with the inception and launch of a fully integrated digital learning platform, where all learning modalities are accessed through a mobile-friendly, central portal (SAP Jam) with links to formal learning through the LMS and external providers such as Linkedin Learning, user-generated content, micro-learning, employee communications, best practices, and performance support materialsDeveloped a Lead Management Service line, with training for both the Field and for the Ford and Lincoln Dealer body, with emphasis on strategies that Dealers could put in place to increase their lead conversion ratesPartnered with Sales leadership to design, develop and implement a comprehensive Customer Engagement Strategy, including a customized Selling Model, a Sales Process, a robust Sales Curriculum and foundational training programs including Product Knowledge courses, to support FordDirect’s go-to-market strategy and customer needs

Education

• Wayne State University

  MA, Organizational Communication

  1993 — 1995

Skills

• Pharmaceutical Sales
• E-Learning
• Performance Management
• Crm
• Employee Training
• Strategy
• Needs Analysis
• Marketing Strategy
• Recruiting
• Management
• Team Building
• Marketing
• Leadership Development
• Organizational Development
• Training
• Performance Measurement
• Performance Improvement
• Coaching
• Account Management
• Leadership
• Sales
• Instructional Design
• Automotive Sales