Christy Cole

About Christy Cole

Growth is never by mere chance; it is the result of forces working together.” – James Cash PenneyAs a senior business development executive with 20+ years of experience accelerating revenue growth, I’ve built my career around harnessing those forces, strategic planning, cross-functional collaboration, and bold execution, to deliver exceptional outcomes. From transforming startup go-to-market plans to securing multimillion-dollar partnerships with Fortune 100 giants, I’ve consistently turned white space into sustainable revenue streams.Throughout my career, I’ve led complex sales transformations at the intersection of data, technology, and strategic innovation. At National Student Clearinghouse, I scaled a business line from $200K to $17M, engineered two of the largest deals in company history ($29M and $22M), and built a go-to-market engine that now powers over $35M in annual revenue. My work has spanned digital advertising, enterprise software, location-based services, and SaaS—often in fast-paced or high-stakes environments requiring decisive leadership, operational rigor, and trusted C-suite relationships.Whether revitalizing underperforming teams or launching first-to-market products, my approach is always data-informed and impact-driven. I thrive in mission-critical roles where the mandate is growth, and I’m known for building cultures rooted in transparency, trust, and excellence.Career Highlights:• Scaled a new business line from $200K to $17M in 5 years (National Student Clearinghouse)• Closed $50M+ in strategic partnerships with banks, data firms, and HR tech leaders• Drove $10M in annual revenue and $35M in operational savings at Verizon through data innovation• Led 250% team expansion and $56M in revenue growth at comScore• Built foundational GTM and CRM systems to drive growth at PixalateI believe that sustainable success is powered by insight, trust, and execution. As I look to the future, I’m energized by opportunities to scale impact-driven organizations, particularly those leveraging data and technology to transform industries.Let’s connect if you’re building the next chapter of growth.

Experience

1. Senior Director, Commercial Sales, Custom Research and Operations

   National Student Clearinghouse

   May 2019 — Present · Washington, DC, US

   In this role, I’ve had the privilege of shaping the growth trajectory of the Clearinghouse’s commercial division—delivering record-breaking performance while building a high-trust, high-impact team.• To drive scale, I built a full-fledged reseller program from scratch—developing everything from pricing and proposal templates to webinar trainings—empowering partners to go to market faster and smarter.• By leaning into data asset monetization, I opened a major revenue stream, closing multimillion-dollar deals with brands like Chase, Wells Fargo, Capital One, and Bank of America.• In just five years, I scaled this business line from $200K to $17M, achieving 30x revenue growth by aligning strategy with deep market research and relentless refinement.• I grew transaction volume from 11M to 24.6M annually by reinforcing operational scalability and prioritizing data trust and compliance.• To expand our reach, I helped grow our client base from 26 to 94 through targeted outreach, LinkedIn campaigns, and high-touch engagement at trade shows and industry events.• I led the two largest partnerships in Clearinghouse history—securing $29M with SheerID and $22M with Equifax—by aligning solution value with enterprise pain points.• Most recently, I led the first commercial digital credential contract, helping HR teams automate verification and eliminate traditional background checks—a first-of-its-kind milestone for the org.

Education

• Clemson University

  Bachelor's Degree, Marketing

• Marymount University

  Master's Degree, Marketing Education

Skills

• Product Management
• Mobile Marketing
• Sales
• Sem
• Online Advertising
• Product Marketing
• Digital Strategy
• Search Engine Marketing (Sem)
• Mobile Advertising
• Web Analytics
• Integrated Marketing
• Business Development
• Digital Marketing
• Cross-Functional Team Leadership
• Digital Media
• Wireless
• Go-to-Market Strategy
• Mobile Internet
• Mobile Applications
• Mobile Devices
• Strategic Partnerships
• Analytics
• Mobile Content
• Strategy
• E-Commerce
• Competitive Analysis
• Mobile Commerce
• Start-Ups
• Mobile Technology
• New Business Development