Christy Lamasney
Brightener of brands.Director of impressions.
- Role
- Corporate Brand & Marketing Manager at TruStage
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Christy Lamasney
Seasoned marketing and communications professional, passionate about shaping brands and building programs that bring them to life. Connector of people and ideas. Enjoy public speaking and oddly enough, a good spreadsheet. Experienced in brand strategy and management, marketing, communications, content strategy, campaign development, environmental branding, project management, educational and promotional events, media relations, graphic design and writing. Grounded in the belief that good strategy drives good creative – and not the other way around. Background in business-to-business and consumer markets. Experience with telecommunications and financial services.
Experience
Corporate Brand & Marketing Manager
Apr 2016 — Present · Madison, WI, US
Responsible for the care and nurturing of the TruStage (previously called CUNA Mutual Group) brand. Ensure the company develops and adheres to an effective brand strategy, and that strong brand stewardship practices are followed.
Education
University of Wisconsin-Platteville
Bachelor of Science
Skills
- Corporate Communications
- Strategy
- Marketing Communications
- Online Marketing
- Project Planning
- Advertising
- Integrated Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Coaching
- Newsletters
- Direct Marketing
- Marketing
- Business Process Improvement
- Budgets
- Strategic Communications
- Team Leadership
- Email Marketing
- Creative Strategy
- Leadership
- Online Advertising
- Project Management
- New Business Development
- Budgeting
- Public Relations
- Internal Communications
- Strategic Planning
- Business Development
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