Christy Chen

Senior Data Analyst - Lead and own Digital Experimentation @Albertsons Companies

Pleasanton, CA, US

Lead and own entire company\'s digital experiments and analytics end to end from high-level strategy to detailed target solutionsPartnered with the business team to understand marketing pain points and develop initiatives that enhance user experience, and drive growth for both advertising-funded and overall merchandise revenue.Architected comprehensive experiment designs and measurement plans, defi ning primary and secondary metrics that evaluate coupons, loyalty programs, marketing communications, and UI/UX features to optimize the end-to-end user funnel.Developed complex custom audience queries in Databricks using Python and SQL to perform random user splitting and attribute balancing to ensure statistical rigor.Spearheaded data quality assurance for A/A tests, identifying critical instrumentation bugs and collaborating with Engineering and Product Management to drive cross-functional solutions and ensure experiment integrity.Owned and executed full lifecycle analytics for 80+ annual personalization experiments in Databricks to evaluate experiment performance, analyze trade-offs, present to cross-functional leadership, and translate results to business insights at scale and product improvement opportunities for future iterationsNavigated ambiguous ad hoc analytical tasks by leveraging deep-dive SQL and Python to uncover strategic insights through new metrics and segmentsRefactored core Databricks workstreams independently, utilizing advanced debugging and optimization to ensure accuracy and scalability to adapt to shifting business complexity

San Diego State University

Master of Science, Statistics