Christy Holt
Science-rooted commercial leader | VP Marketing & Sales | Life Sciences, Medical Device, Cell Biology, iPSC | R&D, Product Management to revenue across Pharma, Biotech & CRO
- Role
- VP of Marketing and Sales at Ixcells Biotechnologies
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Christy Holt
MS in Biomedical Engineering with background in R&D. High impact marketing professional with experience in dynamic medical devices, biotechnology, and in-vitro diagnostics/point of care testing. Expertise in upstream marketing, new product development, and product lifecycle management, with a strong focus on crafting innovative solutions and enhancing customer experiences. Highly skilled in identifying new market opportunities and driving comprehensive strategies across various workstreams. Adept at clinical marketing, with a data-driven approach to customer segmentation and competitive analysis. Proven track record in brand positioning, KOL engagement, and developing go-to-market plans. an M.S. in Engineering, consistently delivering impactful results.• Focused on continuous business improvement: Led cross-functional projects in product launch and development, global market expansion, and cost reduction, driving business growth and operational efficiency• Results oriented: Expert in navigating complex environments and managing change, delivering high-impact outcomes through effective market strategies and compliance with regulatory requirements•. Committed to building strong relationships: Skilled in building strong partnerships with sales teams and engaging KOLs to enhance brand positioning and drive collaborative successSkills: Strategic Marketing- New Product Introduction - New Product Development- Product Launch- Upstream and Downstream Marketing- Product Management - Portfolio Planning- Product Lifecycle Management- Demand Planning- Brand Planning and Awareness- KOL Management- Digital Advertising/Social Media Marketing - Clinical Marketing- Campaign Management- HCP (Healthcare Professional) Marketing- Commercial Pricing Strategy- Sales/Revenue Forecastingt- Value Propositions- Sales Training- International MarketsIndustry Experience: Medical Device - Diagnostic Technology - MedTechIndustries of Interest: Medical Device | Biotechnology | AI Software
Experience
VP of Marketing and Sales
Jan 2026 — Present
Education
University of Missouri-Columbia
Bachelor of Science (BS), Biomedical/Medical Engineering
University of California, Riverside
Master of Science (M.S.), Biomedical/Medical Engineering
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