Christy Bartlett-Adams
Senior Category Manager, Microsoft
- Role
- Senior Category Manager at Microsoft
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Christy Bartlett-Adams
With over 20 years of experience in sales and marketing within the IT channel, I have cultivated strong relationships with business leaders at Fortune 500 companies such as Intel, Microsoft, HP, Dell, and Lenovo. In my current role at Microsoft, I support the Device Partner Sales channel by collaborating with colleagues to empower our distribution and reseller partners. Together, we develop business strategies that deliver Microsoft edge-to-cloud and AI solutions for Commercial Enterprise, Corporate, and SMB customers.My deep understanding of market trends, coupled with my ability to analyze, interpret, and make strategic recommendations, has positioned me as a trusted advisor within the device ecosystem. I excel at crafting go-to-market strategies that deliver against KPIs and drive ROI.
Experience
Senior Category Manager
Jun 2022 — Present · US
Go-to-Market Strategy: Developed and executed go-to-market plans for Microsoft’s Windows 11 Pro portfolio in the U.S. partner channel, aligning launches with distributor and reseller goals and integrating Microsoft priorities into partner sales. • Partner & Channel Management: Managed strategic relationships with major IT distributors and resellers, leading joint business planning, quarterly reviews, and collaborating cross-functionally to deploy multimillion-dollar incentives for device sales growth. • Program Implementation & Impact: Led initiatives like the Strategic Refresh Investment (SRI) program, doubling partner sales pipelines in one quarter and securing major enterprise deals, resulting in internal award nominations. • Sales Growth: Achieved double-digit device sales growth through upgrade campaigns and refresh opportunities, increasing partner sales-out of Windows devices by 14% YoY in H1 FY25, outpacing market trends. • Cross-Functional Collaboration: Coordinated with DPS field, OEMs, and global teams to align strategies, share insights, and launch new initiatives such as AI-enabled campaigns. • Education Sector Leadership: Acted as a subject matter expert for Education, advancing classroom device solutions and leading recognized showcase events. • Team Leadership: Mentored partner managers and sellers, demonstrating best practices and strategic execution that doubled partner sales pipelines and served as a teamwork model.
Education
Troy University
B.S.
1992 — 1997
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