Christos Bitos

About Christos Bitos

Data and analytics professional focused on turning complex business and customer data into clear, actionable insights that drive smarter decision making. I work closely with marketing and commercial teams to improve performance across customer acquisition, retention, and overall revenue growth. My experience spans end-to-end analytics—from building reliable data foundations and improving data quality, to leading experimentation, attribution, and performance analysis that uncovers what truly drives results. I combine hands-on technical skills with a strong commercial mindset, enabling me to bridge the gap between data and business strategy. I have worked across B2B and B2C environments in international settings (Europe, Asia, and Africa), consistently delivering measurable impact in conversion, efficiency, and reporting clarity. I hold an MBA from Bayes Business School (London), with a focus on strategy and digital transformation, alongside an engineering background that strengthens my analytical and problem-solving approach.

Experience

1. Marketing Data Analyst

   Freedom And Glory

   Dec 2024 — Present · Durham, NC, US

   Translating complex marketing and commercial data into clear, real time, and actionable insights that shape strategic decisions on products, pricing, channel mix, and revenue planning• Establishing KPI frameworks covering acquisition, retention, lifetime value (LTV), average order value (AOV), and cost of acquisition (CAC)- aligning teams on consistent performance measurement and enabling data-driven decision making• Leading pricing, product, and demand analytics—evaluating elasticity, product/category performance, and seasonality to optimize margins, inform promotions, and support revenue forecasting• Designing and interpreting experimentation and attribution strategies across print catalog, email, telemarketing, and digital channels to quantify incremental impact and improve ROI• Partnering with analytics agencies and data providers—setting direction, translating business needs into analytical outputs, and ensuring alignment with strategic priorities• Driving data integrity and scalability by identifying data gaps and inconsistencies (e.g, workflows, manual inputs), and implementing improved processes, controls, and data structures to enhance accuracy and trust

Education

• International Hellenic University

  Master of Science (MSc), Energy Systems, Renewable Energy Stream

  2012 — 2014

• Bayes Business School

  Master of Business Administration - MBA, Finance Business and Management

• Democritus University of Thrace - (D.U.Th.)

  Master of Engineering - MEng, Production and Management Engineering

  2003 — 2011

Skills

• Research
• Energy Efficiency
• Wave Energy
• English
• C
• Solid Edge
• Quality Control
• Problem Solving
• Biomass
• Energy Management
• Offshore Wind Energy
• Financial Risk
• Tidal Power
• Simulations
• Ms Project
• Microsoft Office
• Project Finance
• Manufacturing
• Powerpoint
• Microsoft Excel
• C++
• Mechanical Engineering
• Geothermal
• Analysis
• Autocad
• Project Management
• Solidworks
• Teamwork
• Energy
• Electrical Engineering
• Cad
• Economics
• Matlab
• Solar Energy
• Engineering
• Renewable Energy
• Computer-Aided Design (Cad)
• Microsoft Project