Christoph von Imhof

About Christoph von Imhof

I help B2B, SaaS, and industrial teams turn go-to-market strategy into repeatable revenue growth. I specialize in clarifying positioning, launching products that land, and building GTM systems teams can actually execute.Core skills: GTM strategy | Integrated marketing | Demand generation | MarTech & automation | Analytics | Team leadership | Partner marketing | Generative AI adoption | Product management Selected wins:• Delivered a +26% increase in product penetration and +11% increase in market share across key growth segments.• Managed product strategy and roadmaps for enterprise and consumer digital properties totaling 14M+ visits/year, driving hundreds of thousands of MQLs and millions in revenue.• Led a national partner program that generated multi-millions in incremental revenue with a ROI and 30.5M impressions.• Relaunched key business website and produced 40%+ YoY organic traffic growth; grew a K-12 vertical by 7% YoY after reversing a prior decline.• Launched a high-demand furnace product that exceeded initial product goals by 450%+.My focus is helping teams clarify where to play, how to win, and how to execute consistently across product, marketing, and sales.What I do now: Most recently, I led segment strategy and product marketing for a key portfolio at Trane Technologies, working cross-functionally with product, sales, engineering, customers, and agency partners to drive adoption and conversion across a $3B+ business by translating customer pain points into clear positioning, pricing strategy, and sales enablement that helped both customers and sellers grow.Beyond my corporate roles, I advise SaaS and B2B companies through fractional and advisory work, helping teams adopt modern MarTech and generative AI to scale content, improve measurement, and move faster without adding complexity.Open to: Marketing leadership (Manager / Senior Manager / Director / Head / VP), Product Marketing or Product Management roles, fractional / advisory work, and speaking engagements.More context and examples at: christophvonimhof.com

Experience

1. Senior Product Marketing and Customer Segment Manager

   Trane Technologies

   Sep 2023 — Present · Durham, NC, US

   Lead “where to play / how to win” strategy within the $3B+ Residential HVAC segment focused on value brands and dealer enablement- Drove a 26% increase in product penetration across targeted customer segments through strategic pricing, positioning and field enablement- Launched a furnace product that exceeded initial sales goals by 450%, closing a major customer gap- Owned competitive/market analysis and roadmap decisions that contributed to +11% year-over-year market share gains- Interim product leadership for package systems — differentiated premium vs. non-premium roadmaps.

Education

• Alliance Manchester Business School

  Master of Business Administration (MBA), Global Leadership

  2017 — 2020

• Indiana University - Kelley School of Business

  Master of Business Administration (MBA), Global Leadership

  2017 — 2020

• James Madison University

  Bachelor of Business Administration - BBA, Marketing

Skills

• Team Building
• Management
• Networking
• Employee Benefits
• Time Management
• Email Marketing
• Property & Casualty Insurance
• Sales Operations
• Customer Retention
• Customer Service
• Program Management
• Employee Surveys
• Coaching
• Salesforce.com
• Account Management
• Creative Problem Solving
• Change Management
• Marketing
• Marketing Research
• Marketing Strategy
• Leadership
• Event Planning
• Cold Calling
• Business Development
• Life Insurance
• Sales Process
• Microsoft Office
• Sales
• Training
• New Business Development
• Insurance
• Proposal Writing
• Project Coordination
• Underwriting
• Event Marketing Strategy
• Project Planning
• Leadership Development
• Six Sigma
• Direct Marketing
• Small Business