Christopher Wagley

About Christopher Wagley

As an experienced leader for one of the nation\'s top public broadcasting organizations, I have a strong record of driving revenue, awareness and audience engagement. My expertise includes restructuring organizations to optimize efficiencies, designing and executing strategic plans and serving as an industry thought-leader whose insight is sought to resolve complex challenges.I serve as the COO of KERA, the public broadcasting organization for the fourth-largest media market in the U.S, reaching more than 4.5 million people each week. I am responsible for the daily operations for a portfolio of television and radio stations and I provide executive leadership for numerous core services, including: Broadcast Operations, Business Intelligence, Communications, Government Relations, HR, IT, Membership and Revenue Operations.I am a trusted supervisor and mentor, regularly recognized for my natural ability to provide calm, reasoned leadership in a fast-paced environment. I\'m also dedicated to creating an environment of belonging and inclusion in the work place that fosters intentional and authentic audience engagement.Key Strengths:ORGANIZATIONAL MANAGEMENTDuring my 10+ years at KERA, I have restructured departments into strategic service areas across the organization. This has resulted in stronger brand cohesion, increased cross-departmental communication and alignment, and greater service to donors.FUNDRAISING AND DEVELOPMENTI oversee the Membership department at KERA. This top-notch team is responsible for raising nearly half of the annual operating revenue, approx $14MM/year.MARKETING STRATEGIESAs the head of Marketing and Communications at KERA, I oversaw the institutional rebranding of the organization from a disparate group of stations into a cohesive family of brands. After launching a sustained three-year audience development campaign, KERA has achieved the organization\'s highest combined audience numbers, member numbers and revenues, to date - and they\'re still growing.

Experience

1. Chief Operating Officer

   KERA – North Texas Public Broadcasting

   Jan 2017 — Present · Dallas-Fort Worth, TX, US

   Working closely with the CEO and the Sr. Management team, I lead the daily operations, communications and fundraising functions for a $30MM+ broadcasting organization. I inspire my teams to continue to innovate in an ever-evolving media environment while staying true to the mission of one of the most respected nonprofits in our region.

Education

• Harding University

  BA, with honors, Psychology, Music, Education

  1991 — 1996

Skills

• Video
• Strategic Partnerships
• Blogging
• Entertainment
• Brand Management
• Content Strategy
• Video Production
• Digital Marketing
• Integrated Marketing
• New Media
• Television
• Project Management
• Creative Direction
• Social Networking
• Social Media Marketing
• Sponsorship
• Broadcast
• Multi-Channel Marketing
• Facebook
• Social Media
• Marketing
• Digital Media