Christopher Thomas-Moore

About Christopher Thomas-Moore

An award-winning marketing executive, offering over 20 years of success in eCommerce, digital marketing, brand development, social media, traditional marketing and information technology. Possess a keen ability to lead companies to new levels of success within highly competitive markets and industries. A creative strategist, with a proven history of developing targeted and effective data-centric strategies that mature into effective transformative campaigns, impacting company EBITA performance. A results-orientated individual with vast experience across multiple verticals, including but not limited to: hospitality, retail, content publishing, pets and light manufacturing. Extensive experience in senior leadership roles, partnering with and presenting to organization executives.Strengths & Expertise:• eCommerce product planning and development• Growth strategies within complicated ecosystems & change control processes•P&L management and ownership• Digital marketing strategy & tactics• Engagement & user experience design across various stages of the consumer journey• Business-to-business focused marketing initiatives that lead to pipeline growth• Development and growth of performance marketing programs• Social media content strategies and tactics • Brand identity development and positioning strategy creation• Product assortment development• Fostering healthy internal & agency relationships across all levels of an organization• Development of effective & happy teams

Experience

1. Advisory Council Member

   Adcraft Detroit

   Jan 2021 — Present

Education

• North Carolina Agricultural and Technical State University

  BA, Political Science & History