Christopher Swan
Digital Marketing Paid Media Director @Boulder Creative Studios
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WORK HISTORY
Digital Marketing Paid Media Director @Boulder Creative Studios
Owning digital marketing paid media channels: Email (Dot Digital), Google Ads, Facebook Meta Ads, Linked In Ads, Also including YouTube & Display. Leading weekly, monthly and quarterly calls and presentations on performance.Tagging software: Google Tag Manager, Google Analytics GA4.CRM & dashboarding software: Hubdspot, Salesforce, Looker Studio.Integration software: Zapier, Supermetrics, Funnel.ioClients: B2B, B2C and Internal marketing. Budgets ranging from £5k per month to £150k per month.
EDUCATION
University of Kent
Business Administration: which includes, Strategic Management, International marketing, human resource management and operations management
The John Fisher School, Purley
Economics, Information Communication Technology (ICT), Mathematics and Sports Science
SKILLS
ABOUT CHRISTOPHER SWAN
With 16 years experience across Google Ads, Meta ads, Linked In ads, Reddit and more – I\'m somewhat a veteran of the digital marketing world, optimising across channels in virtually every industry – client side, agency side, brand awareness and direct response. Even Google Ads Grant accounts have their own specialised strategy which I\'ve mastered over the years. Core Principles that never change: Adapt to the ever evolving business environment.Diversify tactics every time within and across channels. Always put the client objectives first, ahead of marketing goals. Improving the API linking and campaign AI thinking are the perfect answer to any shrinking marketing budget in tough economic times, and I specialise in driving efficiencies, to enable justification and future scaling of budgets. I’ve worked in a variety of verticals such as airlines, hotels, and grocery stores to name a few. From financial clients like L&G and Bluestone to charities like Dogs Trust and Alzheimer’s Society – both B2B and B2C clients in equal measure. I’ve worked in a variety of agency and client-side roles, building my technical expertise on the agency side, and strategic prowess on the client side. Developing capabilities to multitask and build processes that make quality work repeatable on agency side, but also developing greater contextual knowledge of external factors which affect digital marketing on the client side – such as how to set up end to end phone tracking back to the marketing campaigns, and CRM API management. Specialising in PPC (or better known as Paid Search) but expanding across all other paid channels from paid social to email marketing - using the same digital marketing framework of structure, audience, data analysis and strategic thinking - but tied together with extensive Google Analytics reporting, attaining a recent qualification in GA4. To create more relevant data points for the campaigns I optimise, I’ve developed knowledge of CRMs like Hubspot, and web application integrators like Zapier to send each stage of the consumer life cycle as different conversions and audiences (with different relative revenue values) to the digital advertising platforms.
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