Christopher Sible
Senior Ecommerce Account Specialist @Marshall Associates
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WORK HISTORY
Senior Ecommerce Account Specialist @Marshall Associates
Chicago, IL, US
As a Senior Account Specialist I run my accounts like I would run my own businessBrand strategy: Ensuring your \"why\" and company mission is woven into every decision we make, keeping you competitive and fulfilled at the same time.Marketing: Full court press advertising (programmatic PPC, Amazon AMC, DSP, audience targeting, and item level strategy). Emphasis on a uniform brand experience across ads, PDP, Brand Store, and off-site.Catalog management: Domestic and International Amazon 1P (Vendor Central) and 3P (Seller Central) expertise. Relationship management and strategic partnership with Amazon buying team. SKU rationalization, pricing analysis, promotions, item availability, etc.Profitability and Planning: Forecasting, inventory planning, pricing, and nitty gritty margins - additional experience as a retail buyer reporting margins at the item/SKU/variation level.Culture: Our work is important but never more than the people you do it with - I believe happy people do the best work.
EDUCATION
Iowa State University - Ivy College of Business
Bachelor of Science (BS), Marketing/AMD (Apparel, Merchandising, and Design)
Iowa State University
Bachelor's degree, Marketing and Apparel Merchandising
SKILLS
ABOUT CHRISTOPHER SIBLE
Hi, I\'m ChrisMy background blends in-house product merchandising with agency strategy and execution. I\'ve been on both sides and that experience combined makes me a dual threat - in skillset and empathy. On the brand side I led a diverse product development team at Lands\' End, a pioneer of American lifestyle apparel. From ideation, development, and line review to final catalog and ecommerce delivery, I saw hundreds of products hit the market in style.On the agency side at Marshall Associates I\'m all-in on helping brands scale online. Partnering with big retailers to do business profitably, optimizing product margins and operations, digital marketing strategy, promoting items profitably at the right time, content enhancement, ensuring maximal reach through advertising (programmatic PPC, Amazon DSP, audience targeting, Sponsored Display), and staying one step ahead of competitors by embracing AI, platform changes, and market shifts.I place a heavy emphasis on people and culture - my job is to grow your business but my priority is to do it with kindness, respect, and an appreciation of diversity.
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