Christopher Sawyer
Digital Marketing | Demand Generation | Growth Marketing | Data-Driven Analytics | Performance Marketing | Digital Experience Strategy
- Role
- Digital Marketing Strategist at Concentra
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Christopher Sawyer
Full Spectrum Digital Experience StrategyI’m an innovative and well-rounded digital marketing leader with more than 20 years of corporate + agency experience in b2c/DTC/B2B across multiple industries. I am both a creative and data-driven decision-maker with a sound understanding of digital marketing strategy and IT principles. My passion for managing the full spectrum of the digital experience, from strategy to the hands-on execution of user-centric and growth-oriented digital work is what drives me.Specialties- Digital Marketing team leader- Digital Strategy, Demand Generation, and Growth Marketing- Digital Marketing Project and Account Management- Web Design/Development Management (Agile)- Landing Page & Conversion Optimization (CRO)- Content Marketing- Search Engine Marketing (Organic SEO & Pay Per Click) and Performance Marketing (paid search, paid social, programmatic and display)- eCommerce setup and management consulting (Shopify, Magento, WooCommerce)- Website analytics (Google Analytics 360, IBM Digital Analytics (Coremetrics), Adobe Analytics (SiteCatalyst), data analytics (PowerBI, Google Data Studio, Adobe CRM, Microsoft CRM, Salesforce)- Email marketing programs (Cheetah Digital, Adobe Campaign, Mailchimp, and Salesforce)+ Marketing Automation (Salesforce, Hubspot, Marketo)- CMS (Sitecore, WordPress, Drupal) PHP & asp.net- Digital campaign and channel management
Experience
Digital Marketing Strategist
Aug 2022 — Present · Dallas-Fort Worth, TX, US
Education
University of Colorado Boulder
Bachelor’s Degree, German
2003
University of Colorado Boulder
Bachelor’s Degree, Communication
2003
Villanova University
Master’s Degree, Communication
2012
Skills
- Conversion Optimization
- Google Adwords
- Spss
- Strategy
- E-Commerce
- Digital Marketing Experience
- German
- Content Marketing
- Project Management
- Leadership
- Advertising
- Organic Search
- Online Marketing
- Marketing
- Corporate Communications
- Digital Project Management
- Adobe Analytics
- Crm
- Indesign
- Search Engine Optimization (SEO)
- Sem
- Salesforce.com
- Web Design
- Web Analytics
- Basecamp
- Integrated Marketing
- Business Development
- Digital Marketing
- Social Media
- Digital Strategy
- Ppc
- Lead Generation
- Google Analytics
- Photoshop
- Interactive Marketing
- Account Management
- Management
- Wordpress
- E-Commerce Consulting
- SEO
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