Christopher Ryan Vaughan

About Christopher Ryan Vaughan

I build communications strategies that move beauty brands into culture. With over…

Experience

1. Director of Communications & Pr, Estée Lauder & Aerin Beauty, North America

   The Estée Lauder Companies Inc.

   Dec 2021 — Present · New York, NY, US

   STRATEGYBuild overall earned and paid partnership strategy across PR and Influencer spaces to enhance relevanceContinuously identify and present new opportunities on emerging platforms, communities, and key industry titles to establish the brand as an industry leaderRefine and nurture celebrity and emerging talent strategies, driving product awareness, brand affinity, and prestige positioningMaintain a multi-tiered communications and PR strategy, securing earned coverage with influential personalities across various channels, including press, social media, celebrity stylists, MUAs, and TV/Film integrationsMEDIA/PROversee and actively manage department budget Maintain and cultivate PR relationships - print, online, broadcast, influencers, talent agencies, etc.Work with PR team to develop and lead press pitching for product focused as well as business/marketing featuresCollaborate with marketing teams to identify appropriate event sponsorships for maximum press and social coverageServe as lead, in collaboration with Regional leadership & Global and Corporate teams, in conversations, interviews and events featuring top-tier talent and pressIdeate and create dynamic events for targeted communities and consumers in partnership with Global Consumer Engagement and CFX teamsIdeate, engage, brief and manage agencies as needed to drive best-in-class executions of events, mailers, etc. in partnership with Creative teamWork with Corp, Global and NA senior leadership to secure and prepare for speaking engagements Mentor and build junior staff via inspirational, coaching-focused leadership approachREPORTINGLead quantitative and qualitative reporting and share/present reports to internal stakeholdersEstablish KPIs and benchmarks, delivering on strategy and reporting on successes as well as providing actionable insights to support business and brand objectives

Education

• James Madison University

  Bachelor of Business Administration

• James Madison University

  Bachelor of Arts

Skills

• Vocus
• Ideation
• Press Releases
• Strategic Communications
• Strategic Planning
• Social Media
• Pinterest
• Fashion
• Marketing Communications
• Facebook
• Windows
• Luxury Goods
• Blogging
• Public Relations
• Media Relations
• Event Management
• Event Planning
• Microsoft Office
• Social Networking
• Hardware
• Social Media Marketing
• Critical Mention
• Twitter
• Luxury Lifestyle
• Hootesuite
• Coveragebook
• Corporate Communications
• Community Outreach
• Cision