Christopher Rolls
Product Owner - Book Direct @Granicus Destinations
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WORK HISTORY
Product Owner - Book Direct @Granicus Destinations
Tucson, AZ, US
Product Owner - Digital Asset Management, Book Direct & EventsforceSimpleview | Tucson, AZ | 2024 - Present- Own strategy and roadmap for three SaaS products generating $5M ARR, serving 200+ clients (DMOs, CVBs, hospitality, commercial) across North America, South America, and Europe- Delivered measurable outcomes: 40% reduction in asset publishing time, 25% increase in direct bookings, improved event conversion rates through workflow automation- Lead Quarterly Business Reviews with C-suite stakeholders, presenting metrics, competitive insights, and strategic roadmap recommendations- Drive agile development through sprint planning, backlog refinement, and design thinking to balance user needs, technical constraints, and business value- Use AI tools (Copilot, Claude) for documentation, user stories, research synthesis, and specifications to improve velocity and quality- Collaborate with engineering on CI/CD pipelines for seamless deployments and platform stability.
EDUCATION
Tompkins Cortland Community College, Dryden NY
A.S., Broadcast Communications
University of Arizona
Certificate, Full Stack Frontend and Backend Web Development
SKILLS
ABOUT CHRISTOPHER ROLLS
I\'m a Product Owner at Simpleview, where I manage a $5M portfolio of cloud-based SaaS products: digital asset management, a booking referral engine, and event management platforms. My products serve over 200 clients across North America, South America, and Europe, from destination marketing organizations to hospitality brands and commercial clients.What I love about product ownership is that it sits right at the intersection of customer needs, business goals, and what\'s technically possible. I spend my days doing customer discovery, leading design thinking sessions, refining backlogs, and planning sprints with engineering teams. I also lead Quarterly Business Reviews with C-suite stakeholders, where I translate product performance and customer insights into roadmap decisions that actually move the needle.I\'m big on agile methodologies and design thinking. I also use AI tools like Microsoft Copilot and Claude to speed up documentation, synthesize research, and optimize workflows. And I work closely with engineering on CI/CD pipelines to ensure our releases are smooth and our platform remains stable.Before moving into product ownership, I spent years in product education and customer success. That experience taught me how to listen to customers, spot friction points, and turn feedback into action. It\'s why I approach product strategy the way I do: start with the customer, measure the impact, iterate.Right now, I\'m exploring Product Manager opportunities where I can take this experience and apply it at enterprise scale. If you\'re building products that solve meaningful problems, let\'s connect.
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