Christopher Rolls

About Christopher Rolls

I\'m a Product Owner at Simpleview, where I manage a $5M portfolio of cloud-based SaaS products: digital asset management, a booking referral engine, and event management platforms. My products serve over 200 clients across North America, South America, and Europe, from destination marketing organizations to hospitality brands and commercial clients.What I love about product ownership is that it sits right at the intersection of customer needs, business goals, and what\'s technically possible. I spend my days doing customer discovery, leading design thinking sessions, refining backlogs, and planning sprints with engineering teams. I also lead Quarterly Business Reviews with C-suite stakeholders, where I translate product performance and customer insights into roadmap decisions that actually move the needle.I\'m big on agile methodologies and design thinking. I also use AI tools like Microsoft Copilot and Claude to speed up documentation, synthesize research, and optimize workflows. And I work closely with engineering on CI/CD pipelines to ensure our releases are smooth and our platform remains stable.Before moving into product ownership, I spent years in product education and customer success. That experience taught me how to listen to customers, spot friction points, and turn feedback into action. It\'s why I approach product strategy the way I do: start with the customer, measure the impact, iterate.Right now, I\'m exploring Product Manager opportunities where I can take this experience and apply it at enterprise scale. If you\'re building products that solve meaningful problems, let\'s connect.

Experience

1. Product Owner - Book Direct

   Granicus Destinations

   Jan 2025 — Present · Tucson, AZ, US

   Product Owner - Digital Asset Management, Book Direct & EventsforceSimpleview | Tucson, AZ | 2024 - Present- Own strategy and roadmap for three SaaS products generating $5M ARR, serving 200+ clients (DMOs, CVBs, hospitality, commercial) across North America, South America, and Europe- Delivered measurable outcomes: 40% reduction in asset publishing time, 25% increase in direct bookings, improved event conversion rates through workflow automation- Lead Quarterly Business Reviews with C-suite stakeholders, presenting metrics, competitive insights, and strategic roadmap recommendations- Drive agile development through sprint planning, backlog refinement, and design thinking to balance user needs, technical constraints, and business value- Use AI tools (Copilot, Claude) for documentation, user stories, research synthesis, and specifications to improve velocity and quality- Collaborate with engineering on CI/CD pipelines for seamless deployments and platform stability.

Education

• Tompkins Cortland Community College, Dryden NY

  A.S., Broadcast Communications

  1992 — 1995

• University of Arizona

  Certificate, Full Stack Frontend and Backend Web Development

  2017 — 2018

Skills

• Video Production
• Publishing
• Bootstrap
• Radio
• Creative Direction
• Video
• Music
• Ajax
• Editorial
• Content Management
• Javascript
• Magazines
• Node.js
• Content Strategy
• Mysql
• Feature Articles
• Digital Media
• Television
• Handlebars.js
• Social Media
• Content Development
• Html5
• Git
• Jquery
• Public Relations
• Editing
• Sound