Chris Rixon
Senior Director Integrated Marketing @Mews
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WORK HISTORY
Senior Director Integrated Marketing @Mews
London, GB
As the leader of Integrated Marketing, I drive the strategy, planning, and execution of globally integrated campaigns that unify Campaign Marketing, Content, Customer Marketing, and Affinity programs under one cohesive vision.My role is centred around orchestrating go-to-market efforts by aligning message, timing, and channels across customer segments and journey stages. I oversee our content and messaging strategy, ensuring consistency and resonance across all touchpoints, while also fostering alignment across customer-facing initiatives.I serve as a strategic partner to GTM leadership, playing a pivotal role in shaping our brand’s long-term impact and advancing our AI-driven marketing transformation. With a strong focus on customer-led storytelling, our team delivers scalable programs that build brand equity, drive demand, and deepen loyalty through advocacy.This function represents a major step forward in building a globally integrated marketing model; one that prioritises strategic clarity, cross-functional alignment, and systems designed to scale.
EDUCATION
University of Hertfordshire
BSc (Hons), Computer Science
ABOUT CHRIS RIXON
Senior Marketing and Growth Executive for Technology BusinessesAs an experienced strategic leader with extensive knowhow in driving organic growth across multiple technology sectors, I’ve held pivotal roles in both operational and advisory capacities. Taking a hands-on approach and keeping pace with evolving best practice has allowed me to build a consistent track record of accelerating revenue growth, professionalizing commercial execution and maximizing customer lifetime value.With extensive experience in both portfolio companies and as a member of a Private Equity firm, I have gained a unique and highly practical perspective on the creation of value at all stages of the investment journey.
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