Chris Reeve

About Chris Reeve

I recently moved back to Georgia from Indianapolis. I’m currently a Senior Analyst at The Home Depot, with 6 years of experience in Online across Online Merchandising (Brand Advocate for 3 years), Online Retail Media (1 year) and Online Inventory (2 years). My mission is to optimize the Online interconnected experience across all channels, whether Store/Online sales channels, or Onsite/Offsite media channels.In my current role, I manage Online Retail Media reporting, insights, and analysis for Gold/Platinum Paint suppliers and a Lumber supplier where I evaluate campaign performance across platforms like HomeDepot.com, Meta, Google, and more. In my role I have helped increase supplier spend/commitment for various Bronze suppliers, change campaign strategy, and I have implemented a ticketing system, among other projects. I’ve also delivered executive level analysis for the CFO and serve on the VOA Team and Onboarding SME Team.In my last role, I managed multiple projects across Building Materials and Hardlines categories for suppliers like Cooper Lighting and Clorox that resulted in significant improvements to the Online experience, measurable across KPIs like Online Penetration, Conversion, Traffic, and Online Sales. These projects include fulfillment tests and changes, category reviews and assortment optimization, pricing tests and changes such as conditional pricing like \"Buy More, Save More,\" and more. I also helped develop new associates, and interview and select summer interns.

Experience

1. Sr Analyst, Orange Apron Media Reporting and Insights

   The Home Depot

   Sep 2024 — Present

   Manages all reporting, insights and recommendations for Bronze suppliers within the Online Retail Media+ team, using analytics to help increase supplier investment, enhance campaign performance, and maximize Return On Ad Spend (ROAS)• Drove +60% increase in supplier spend commitment for FY25 by recommending spend changes based on competitive analysis as well as average spend-to-sales ratios within category• Launched and set-up a Zendesk ticketing system for team to field, catalog, and streamline tasks from cross functional partners

Education

• Kennesaw State University

  General Studies, Business

• The University of Georgia

  Bachelor of Business Administration - BBA, Finance

Skills

• Customer Service
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Microsoft Office
• Management