Christopher Peter
Head of Marketing, Promotion and Communications @Schott Music Group
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WORK HISTORY
Head of Marketing, Promotion and Communications @Schott Music Group
Mainz, DE
EDUCATION
thePower
MBA, Business Strategy, Entrepreneurship, Marketing, Leadership, Innovation & Digital Transformation
Johannes Gutenberg University Mainz
Publizistik, Musikwissenschaft, Germanistik
ABOUT CHRISTOPHER PETER
As Head of Marketing, Promotion, and Communications at Schott Music, I combine over two decades of music industry expertise with a passion for building powerful connections between artists and audiences. Leading a team of creative professionals, I design and execute multi-channel marketing strategies that have introduced new musical works to global audiences, expanded our digital footprint, and strengthened the Schott Music brand.My strengths lie in brand management, digital innovation, and impactful communications. I thrive on driving projects that blend tradition with transformation—championing both classical legacies and bold, contemporary voices. Recent initiatives include launching award-winning online campaigns, optimizing our promotion workflow with data-driven analytics, and forging partnerships with educators, performers, and cultural institutions worldwide.I believe in the transformative power of music, and I’m dedicated to making it accessible to all. If you share this passion or are interested in collaborating, let’s connect!
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