Christopher Ofarrell

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHRISTOPHER OFARRELL

Throughout my career as a Digital Marketing expert I pride myself on consistently raising the bar on digital campaigns which I have managed. I take great satisfaction from playing a key role in ensuring that my team members are best equipped for success by sourcing data & insights, commissioning tests and research, trend analysis, industry benchmarking and bringing fresh knowledge to develop global marketing strategies. Through fantastic stake holder management & communication skills I have a proven track record for delivering successful marketing strategies which always push standards across multiple digital touchpoints. In my current role of Paid Social Senior Manager (Global) for the Kindred Group I have consistently delivered social strategies through analytical based forecasting & testing which have yielded positive ROI performance across Facebook, Instagram, Twitter, Snapchat, LinkedIn, Tumblr, etc. Throughout my time at Kindred I would describe my best attribute as a problem solver. I thoroughly enjoy working in fast paced environments and solving issues intuitively based on a strong foundation of digital marketing and stakeholder management experience. As well as this I have introduced several robust problem-solving solutions from a systematic approach. Through research, teamwork and informed decision making to allow my team to perform efficiently and streamline work processes. I approach my work daily with a development mindset and I am always on the lookout for new opportunities to grow professionally and personally. In other previous roles (agency & client side) I have worked across multiple digital channels (Display & PPC) always achieving KPI’s within strict deadlines and performance perimeters. Furthermore, I have gained extensive knowledge for client management, campaign strategies, project management, business development, research and insights presenting from a global perspective on multiple advertising platforms and tools. Throughout my professional career I have honed my digital knowledge to encompass a broad skill set for developing key customer acquisition/retention strategies whilst ensuring high levels of quality engagement and branding. From an academic perspective, I have achieved a First Class Honours in Business & Arts Management and developed a strong focus for the development of business optimisation. This drove me to obtain an Honors Masters in Digital Marketing from the prestigious UCD Michael Smurfit Graduate Business School which is currently ranked 21st in the Financial Times Business School Rankings.