Christopher Musico
Vice President, Brand Experience @AvePoint
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WORK HISTORY
Vice President, Brand Experience @AvePoint
NJ, US
As Vice President, Brand Experience at AvePoint, I lead the strategic evolution of our global brand - uniting story, strategy, and execution to strengthen reputation and support growth. I partner closely with our global marketing leadership team to shape brand architecture and voice, elevate executive thought leadership, and operationalize a scalable content system that delivers measurable impact across every touchpoint.Now focused on:• Brand architecture & unified voice• Executive thought leadership & visibility• Scalable content systems, measurement & governance• Cross‑functional storytelling with Product, Sales & People teams• Team development and a culture of clarity, craft, and outcomesPreviously at AvePoint (VP, Content & Communications; promoted from Sr. Director):• Built and led a global team (3 → 16) across North America & APAC; managed $1M+ budget and agency ecosystem• Partnered with IR and Legal on investor messaging and executive communications for earnings and Investor Day• Launched and scaled the #shifthappens podcast and a top‑layer content engine aligned to global sales plays• Drove brand and performance gains:+59% media mentions,+138% executive op‑eds,+30% analyst report citations• Grew social footprint and engagement:+46% followers,+68% engagement;+20% growth in awards won/shortlisted• Increased organic sessions to content (+15%) and campaign members from blog content (+53%)
EDUCATION
Seton Hall University
Bachelor of Arts
SKILLS
ABOUT CHRISTOPHER MUSICO
I transform brand strategy into outcomes. As VP, Brand Experience at AvePoint, I lead the…
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