Chris Middleton

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHRIS MIDDLETON

Hundreds of B2B businesses have brought me in when referrals started drying up, outbound felt like spam, and marketing was all noise and no leads. What do I do best? Designing sales and marketing systems that reflect how real people actually make buying decisions, not what some guru screamed in a webinar. I work with founder-led, expert-based and complex-sale SMEs that are too good to stay stuck. My clients: Cut market spend while increasing conversions and LTV Built smarter outbound that gets predictable quality calls a week, without scripts or sleaze Built authority without burnout – Staying top of mind with ideal clients in 15 mins a day or less, without losing their edge (or sanity). Double sales pipeline and lifetime value with zero change in product One client 4x’d their pipeline. Another extended customer lifespan from 9 to 24 months, increasing LTV from £7,500 to All without chasing, discounting or hustling harder. SERVICES INCLUDE: 🧠 Sales & Marketing System Design Precision Targeting & List Building with AI LinkedIn Sales Training (For Founders & Teams) Messaging Strategy That Moves You Upmarket CRM, Nurture & Automation Setup Done-With-You Outbound & Content Strategy 1:1 Strategy Sprints or Fractional CMO Engagements My Approach Not a funnel hack. Not a volume game. Systems that pre-sell, scale, and align with human decision-making. When prospects reach out, they already know who you are, what you do, and why you’re different. The “sales call” becomes a “buying conversation.” Credentials That Matter: 25+ years in B2B sales & marketing Worked with 100s of SMEs in complex sales Track record of real, repeatable results Weekly insights on B2B decision-making, psychology & staying human in an AI world If you’re tired of guesswork and gimmicks and want systems that just work, message me. Just for Fun (facts) – Bob Hoskins once gave me a mucky look. – The Queen of England, looked me directly in the eye and gave me a wave. – I correctly guessed the opening track at a Queen gig. – Strong urge to re-buy my 1997 MiniDisc player and blast Beastie Boys like it’s a mission. – I have officially given up on mastering the Jean-Claude Van Damme box split from Bloodsport. Some dreams die hard. – My dad owned two video shops in the \'80s, so I can date almost any film from the \'80s or \'90s without Googling. I help established B2B SMEs attract better-fit clients by designing sales and marketing systems rooted in real buyer behaviour. Not trends, guesswork, or generic tactics.