Chris McEwan

Marketing and Communications Officer @Sheffield & Hallamshire County Fa

Sheffield, GB

I am responsible for the marketing and communications activities at the oldest County Football Association in the world, aligning our marketing and communications strategy with the overall business objectives.Key responsibilities• Manage and update the County FA website (Sitecore CMS).• Deliver targeted marketing campaigns to increase participation, improve facilities and create a positive environment.• Work closely with the Football Association and other stakeholders to promote national campaigns.• Manage the County FA’s social media platforms (Social Sprout) and create engaging content (Canva, Adobe Suite).• Plan and deliver a programme of events, including the annual County FA Grassroots Football Awards.• Develop and execute an email marketing strategy (Mailchimp and Brevo). • Coordinate the publication of the Association’s printed and digital material.• Work with external providers to enhance marketing strategy and goals.• Manage commercial partnerships, creating additional revenue streams for the business.Achievements• Developed and delivered a marketing strategy that contributed to achieving the highest-performing County FA status against FA KPIs (2021–2024).• Increased cross-network social media engagement by 54%, post link clicks by 63% and total audience by 10%.(2024)• Increased website visitors by 40% by creating and implementing a content marketing strategy and optimising pages.(2023)

Sheffield Hallam University

Bachelor of Science (BSc)

Winterhill Comprehensive School

GCSE

Dearne Valley College

BTEC

CIM | The Chartered Institute of Marketing

CIM Digital Diploma in Professional Marketing Level 6