Christopher Lee

About Christopher Lee

Versatile global business leader with proven ability to drive sustainable growth through digital, marketing, and data analytics in both B2B and B2C industries. More than 15 years of experience in digital marketing, e-commerce, analytics, and strategy. Additionally, in the last six years successfully launched new online business models, digital products, and led digital transformations in global organizations. A strong people leader with passion for developing high performing teams.Specialities: Digital strategy • Customer analytics & insights • New product development • eCommerce Digital marketing (SEO, SEM/PPC, display, email) • Marketing operations • MarTech platforms (Google Analytics, Adobe Marketing Cloud, CRM, Marketing Automation, DSP, DMP) • Talent development

Experience

1. Head of Digital Marketing Solutions & Insights

   Supplyframe

   Jan 2020 — Present

Education

• USC Marshall School of Business

  Bachelor of Science - BS, Business Administration and Management

Skills

• Web Marketing
• Media Buying
• Affiliate Marketing
• Digital Strategy
• Landing Page Optimization
• Web Analytics
• Integrated Marketing
• Email Marketing
• Display Advertising
• A/B Testing
• Digital Media
• Search Advertising
• Advertising
• Lead Generation
• Organic Search
• Customer Acquisition
• Marketing
• Conversion Optimization
• Omniture
• Online Lead Generation
• Online Marketing
• Social Media Marketing
• Google Adwords
• Competitive Analysis
• E-Business
• B2b Marketing
• Start-Ups
• Digital Marketing
• Online Advertising
• Google Analytics
• Multivariate Testing
• Strategic Partnerships
• Strategy
• E-Commerce
• Direct Marketing
• Analytics
• User Experience
• Content Strategy
• Marketing Strategy
• SEO