Christopher Lee

About Christopher Lee

Chris Lee is currently serving as VP of Xbox Marketing. In this role, he oversees all aspects of Xbox marketing as part of the brand and platform, including Game Pass, hardware, third-party content, and industry marketing.With a wealth of experience, Chris has held prominent positions at renowned companies, including Netflix. While leading the consumer marketing team at Netflix, he played a pivotal role in cementing the pop culture status of the company’s original series. His team’s campaigns for breakout hits like Stranger Things, Black Mirror, and Marvel’s Defenders helped define Netflix as a cultural force. Under his leadership, the team drove first-to-market ideas, built innovative media partnerships, and harnessed bold agency creative to break through. In addition, Chris also spearheaded the foundation of Netflix’s video game strategy, developing the business model, shaping the content approach, and guiding the company’s early steps into interactive entertainment. During his tenure, Netflix experienced record subscriber growth, surpassing 200 million members worldwide.Prior to his tenure at Netflix, Chris honed his expertise in various roles within the video game industry, leaving an indelible impact on both established entities and startups. Notably, he served as the CEO and co-founder of En Masse Entertainment, a pioneering publisher focused on delivering exceptional live service games. Additionally, Chris managed major blockbuster franchises and orchestrated successful marketing launches for esteemed titles such as Need for Speed (EA), Halo, and Age of Empires (Microsoft), among a myriad of others.Chris Lee’s career is defined by his leadership in marketing strategy, business growth, and building global brands. He has a track record of creating campaigns and initiatives that resonate with consumers worldwide, connecting audiences to innovative platforms and experiences. Known for guiding teams through complex challenges, he continues to drive impact across entertainment and technology industries.

Experience

1. VP Xbox Marketing

   Microsoft

   Jun 2024 — Present · Los Angeles, CA, US

   As head of Xbox Marketing, I lead strategy and execution across the full Xbox platform, encompassing brand, Game Pass, hardware, cloud, third-party content, and industry engagement. My team drives global campaigns, partnerships, and marketing initiatives that connect Xbox to players worldwide, showcase innovation across services and hardware, and strengthen the brand’s leadership in entertainment. I also oversee our strategic market expansion efforts, ensuring Xbox reaches new audiences and continues to grow its presence globally.

Education

• University of Washington

  BA, Business

  1994 — 1998

• University of Washington

  Bachelor of Arts - BA, Business, Management, Marketing, and Related Support Services

Skills

• Mobile Applications
• Management
• Start-Ups
• Content Management
• Creative Direction
• Strategy
• Product Marketing
• Senior Executive Leadership
• Business Development
• Digital Marketing
• Entertainment
• Game Development
• Computer Games
• Team Leadership
• Mobile Devices
• Gaming Industry
• Localization
• Community Management
• Video Games
• Online Gaming
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Marketing Strategy
• Social Media
• Product Development
• Mmo
• Publishing
• Marketing
• Product Management
• Gaming
• Monetization
• Online Advertising
• Digital Distribution
• Strategic Partnerships
• Product Evaluations
• Digital Media
• Casual Games
• Mobile Games
• Creative Development