Chris Peters
Director of Marketing Strategy - Cross Line of Business at Northwest Bank
- Role
- Marketing Executive at Northwest Bank
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Chris Peters
Over 25 years experience in developing, managing, and executing strategic customer, product and marketing solutions. Applies creative thinking, strategic insights, data, and vision to create marketing strategies that deliver extended value for brands and their customers. An innovative thought leader with a passion for problem-solving. Track record designing solutions and implementing segment-specific marketing campaign strategies. Understanding of multi-channel marketing, modeling, data, customer and product marketing. Proven results helping multimillion and multibillion dollar retailers and banks achieve success. 15 years experience in customer loyalty with Retail, Catalog and Internet apparel merchants. 10+ years experience in product and customer marketing across the Financial Banking industry. Deep knowledge of market, customer, and competitive trends, and developments in new technologies impacting marketing in the Financial and Retail verticals. Specialties: Customer Loyalty, Acquisition and Retention, Direct and Digital Marketing, Marketing and Product Strategy, CRM, Lifecycle Marketing, Specialty in Credit Card and Home Lending Marketing, Customer Segmentation, Industry Intelligence, Marketing Best Practices, Innovation
Experience
Marketing Executive
Jan 2022 — Present
Skills
- Strategic Planning
- Product Management
- Strategy
- Crm
- Credit Cards
- Analytics
- Account Management
- Marketing
- Customer Acquisition
- Management
- Marketing Strategy
- Segmentation
- Customer Relationship Management (Crm)
- Direct Marketing
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