Christopher Jolly Holcomb

About Christopher Jolly Holcomb

Expert in technical implementation details of Marketing Technology tools and practices.…

Experience

1. Director - Marketing Operations

   SiriusXM

   Nov 2016 — Present · New York, NY, US

   Associate Director of Campaign Solutions (2018-Present)• Provided critical support for an effort to rapidly setup a Salesforce instance for marketing support coinciding with an app relaunch and brand campaign, covering both Marketing Cloud and Data Cloud• Manage implementation of Salesforce campaigns as part of a large scale system migration of technology stack• Develop campaign implementation strategies with marketers from a technical viewpoint, including considerations to balance between complex use cases and performance• Produce detailed business requirement documents based on data needs of the conversion, retention, and acquisition marketing teams• Manage a team of campaign developers working on day to day campaign implemented and providing solution support for business critical projects• Collaborate with other members of the Marketing Operation team on the overall strategy regarding all major requests, including technical assessment, resource availability, and peripheral impact• Provide detailed insight on the structure and availability of data used for campaigns• Investigate and troubleshoot data discrepancies impacting marketing campaigns and determine the appropriate solutionsBusiness / Data Analyst (20••••18)• Produce detailed functional requirement documents based on business requirements, technical considerations, and resource requirements• Facilitate implementation of requirements with development and QA resources to ensure timely and accurate delivery• Develop implementation strategy for multi-month projects including creating data flows, defining incremental deliverables, and managing team resources• Provide input on test strategy and implementation• Perform ad-hoc analysis of data to determine project sizing, investigate data discrepancies, and determine root causes• Engage with campaign development and operational resources to help facilitate implementation strategy and provide insight into new data attributes

Education

• Stevens Institute of Technology

  Bachelor’s Degree, Computer Science

  1998 — 2005

Skills

• Requirements Gathering
• Business Analysis
• Requirements Analysis
• Technical Writing
• IT Strategy
• Creative Problem Solving
• Solution Focused
• Program Management
• Test Planning
• Test Management
• Software Development
• Software Deployment
• Sdlc
• Sql
• Microsoft Sql Server
• Sybase
• Java
• Javascript
• Html
• Vba
• C++
• C#
• Xml
• Visual Basic
• Turbo Pascal
• Jira
• Tortoise Svn
• Cvs
• Tomcat
• Agile Methodologies
• Report Writing
• Product Evaluations
• Microsoft Excel
• Ms Excel Pivot Tables
• Windows
• Linux
• Vms
• Team Building
• Management
• Integration