Christopher French

Experience

1. Social Media and Email Marketing Manager

   Sellmark Corporation

   Jul 2023 — Present · Mansfield, TX, US

   Manage social media platforms to optimize views and engagement.• Review social media to respond to questions and comments.• Establish media and influencer relationships to increase the potential for brand awareness, placements, endorsements, etc.• Facilitate tradeshows and events to build brand awareness.• Develop and implement email marketing campaigns.• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand\'s strategy.• Track the social media activity of multiple selected influencers and measure their effectiveness through analytics.• Work with influencers and brand ambassadors to set goals for content creation.• Report on the growth and analytics of campaigns to stakeholders.• Responsible for overseeing high-value influencers and engaging them in campaigns using CreatorIQ to justify paid content and product exchanges.• Work with team to plan and produce compelling digital advertising banners and campaigns.• Create and submit a justification of spending for campaign promotions and digital marketing sales efforts.• Work with the leadership team to establish and review key performance indicators.• Work in google analytics, SEMRush, and other data platforms to develop and tweak strategies and analyze ad campaigns\' impact and ROI.• Track results and changes in social media, followers, engagement, and brand awareness using Agorapulse.• Identify target audience and grow our email list.• Design and implement direct email marketing campaigns.• Proofread emails for clarity, grammar and spelling.• Ensure mobile-friendly email templates.• Upgrade our email templates using graphics, personalization and advanced features.• Create email databases for lead generation.• Analyze campaign performance and suggest improvements.• Report on sales revenue generated from email marketing efforts.• Ensure emails follow industry policies and best practices.

Education

• Texas A&M University

  Bachelor's degree, Leadership

  2016 — 2018