Chris Cleary

About Chris Cleary

Visionary change agent and team leader with an entrepreneurial curiosity, collaborative…

Experience

1. Digital Innovation & Consumer Insights Consultant

   Cmc Vision Corp

   Jan 2010 — Present · White Plains, NY, US

   Key member of qualitative research team in providing differentiating and actionable consumer insights that drive brand loyalty and business growth for client base including Disney Channel, ABC Family, HomeGoods, Sam Adams and Schweppes.• Assess client business objectives and develop all aspects of materials for the project, including screeners,homework, questionnaires and discussion guides.• Analyze primary and secondary data to identify key business challenges addressable via marketing efforts.• Develop and manage all elements of post project reports including key findings, actionable insights, multimedia integration, opportunities and strategic recommendations.• Drove digital insights related to online behavior, video viewing and mobile app usage for Disney Channel which led to a redesign of the UI, resulting in a significant increase in traffic and engagement across all digital platforms.• Utilized proprietary online qualitative research platform to better understand the various triggers that drive HomeGoods shoppers to think about decorating and organizing their homes.

Education

• Fairfield University

  BA

  1985 — 1989

Skills

• Strategic Planning
• Consumer Insights
• Digital Strategy
• Business Development
• Digital Marketing
• Mobile Devices
• Start-Ups
• Email Marketing
• Advertising
• Online Advertising
• Mobile Marketing
• Strategy
• E-Commerce
• Social Media
• Social Media Marketing
• Strategic Partnerships
• Strategic Consulting
• Data Analysis
• Change Management
• User Experience
• Marketing Strategy
• Corporate Governance
• Entrepreneurship
• Marketing
• Analytics
• Digital Media
• Product Management
• Integrated Marketing